1. Sheffield Hallam University
  2. Program
  3. Bachelors
  4. BA (Honours) Digital Marketing

BA (Honours) Digital Marketing

3 Years On Campus Bachelors Program

Sheffield Hallam University

Program Overview

This program provides an in-depth understanding of digital marketing, focusing on digital platforms, analytics, and social media strategies. It is tailored for students looking to pursue careers in the fast-paced world of digital marketing.

Year 1
Students are introduced to marketing principles, digital tools, and online consumer behavior. They begin developing analytical and creative digital skills.

Year 2
The second year focuses on digital advertising, SEO, data analytics, and social media marketing. Students also gain opportunities to work on live digital campaigns.

Year 3
In the final year, students work on advanced digital strategies, global digital marketing, and data-driven decision-making. They complete a dissertation or consultancy project.

Focus Areas
This course emphasizes social media, data analytics, digital campaigns, and e-commerce strategies.

Learning Outcomes
Graduates will be able to design, implement, and evaluate digital marketing campaigns using data-driven insights and cutting-edge tools.

Reputation

  • Recognized for strong digital focus aligned with industry needs.
  • Accredited by CIM, enhancing employability.
  • Close links with digital agencies and businesses for live projects.

Experiential Learning (Research, Projects, Internships etc.)

Focuses on digital-first strategies, including SEO, social media marketing, analytics, and content creation.

Experiential Learning Highlights:

  • Digital Campaign Projects: Students plan and execute live digital marketing campaigns.
  • Placement & Internship Options: Includes a year-long placement or shorter experiences to gain industry practice.
  • Hands-on Tools: Training with Google Analytics, social media platforms, and digital advertising systems.
  • Industry Links: Strong partnerships with digital agencies and employers for networking and live briefs.

Progression & Future Opportunities

Specialises in digital-first roles such as Social Media Manager, SEO Specialist, PPC Executive, and Digital Campaign Analyst.

  • University services to support your employment
    Careers service offers digital bootcamps, placement schemes, and employer mentoring.

  • Employment stats & salary figures
    Strong graduate employability with salaries ranging from £23,000–£32,000 in digital marketing roles.

  • University–industry partnerships
    Partnerships with Google, HubSpot, and digital agencies provide industry certifications and placements.

  • Long-term accreditation value
    Accredited by CIM with access to professional digital marketing certifications.

  • Graduation outcomes
    Alumni succeed in specialist digital agencies and in-house digital teams.

Further academic progression
Pathways include MSc Digital Marketing or MSc Data Analytics for Marketing.

Program Key Stats

£18,000 (Annual cost)
£ 29
Rolling


86 %

Eligibility Criteria

BBC - BBB
3.0
28 - 30
65 - 70

N/A
N/A
6.0
79

Additional Information & Requirements

Career Options

  • Digital Marketing Executive – supports campaign delivery
  • Social Media Coordinator – manages content scheduling
  • SEO Assistant – supports optimisation strategies
  • Marketing Data Analyst – interprets online performance data
  • Email Campaign Coordinator – assists with CRM systems
  • Digital Copywriter – creates online marketing content
  • E-commerce Assistant – supports online retail growth
  • PPC Assistant – manages and tracks paid ads
  • Junior Web Analyst – reviews web traffic and insights
  • Marketing Assistant – provides digital and administrative support

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