Enter OTP
4 Years On Campus Bachelors Program
Sheffield Hallam UniversityThis pathway allows students to begin their studies with a foundation year before progressing to the full marketing degree. It provides essential academic preparation and introduces business and marketing basics.
Year 1 (Foundation Year)
Students develop core academic skills in research, writing, and critical thinking, alongside introductory modules in marketing and business.
Year 2
In the first year of the degree, students study the principles of marketing, consumer behavior, and the business environment.
Year 3
The second year explores digital marketing, branding, and research methods, with opportunities for live projects.
Year 4
The final year focuses on strategic marketing, global perspectives, and independent research projects.
Focus Areas
Consumer behavior, branding, digital marketing, and strategic planning.
Learning Outcomes
Graduates will be able to understand and design effective marketing strategies while demonstrating strong academic and professional skills.
Reputation
Designed for students who need additional preparation before entering degree-level study. The foundation year introduces business and marketing concepts before progressing into the full digital marketing degree.
Experiential Learning Highlights:
Graduates gain the same digital-first opportunities as the standard BA Digital Marketing but benefit from an extended foundation year for skill development.
University services to support your employment
Tailored support for academic and professional skills in the foundation year.
Employment stats & salary figures
Employment outcomes align with the standard BA Digital Marketing programme.
University–industry partnerships
Access to the same employer networks and certifications as BA Digital Marketing.
Long-term accreditation value
Includes CIM accreditation with digital specialisation.
Graduation outcomes
Career outcomes mirror the Digital Marketing programme.
Further academic progression
MSc Digital Marketing, MSc Data Analytics, or other postgraduate business routes.
UCAS points 64 This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies.CC at A LevelGCSE English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalentTo start an International Foundation Programme you need: good high school graduation grades, including maths a minimum IELTS of 4.5 with at least 4.0 in all skills.IB requirements not explicitly mentionedNo information on American HSD requirements.Marketing Assistant – supports campaigns and brand managementSocial Media Executive – assists with online brandingMarket Research Assistant – collects and analyses dataSales and Marketing Coordinator – combines sales with marketing initiativesEvents Assistant – helps deliver promotional activitiesAdvertising Assistant – supports creative teamsPublic Relations Assistant – manages communication tasksContent Creator – develops social and digital materialsAccount Coordinator – supports client-facing projectsGraduate Trainee in Marketing – prepares for managerial progression
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