BA Digital Media, Culture and ...

At SOAS, learning goes far beyond lectures — this program is built around doing. You won’t just study digital media; you’ll create it, analyse it, and see how it shapes real communities around the world. From your very first year, you’ll be encouraged to experiment with media tools, research global digital cultures, and connect your classroom learning to real-world impact.

SOAS gives you access to world-class facilities and resources that make this hands-on approach possible, including the iconic SOAS Library — home to one of the most comprehensive collections on Asia, Africa, and the Middle East — as well as opportunities to gain industry experience through placements and independent projects.

Here’s how you’ll gain real experience throughout the degree:

• Interactive Media Projects: Learn to use professional media production tools and creative software to design and analyse digital content for web, social, and visual storytelling.

• Research-Based Learning: Work on original research projects using Digital Research Methods, combining data, culture, and global communication.

• Industry Placement (Year 3): Option to take a “Year in Industry” and work directly with an organisation or creative company — applying your knowledge to real digital challenges.

• Cultural Archives & Library Access: Explore the renowned SOAS Library’s 1.2 million+ volumes and digital archives, giving your projects authentic regional depth.

•  Collaborative Seminars: Take part in small-group discussions and workshops that connect media theory with practice — you’ll move fluidly between creating and critiquing.

• Portfolio Development: Build a strong digital media portfolio through coursework that asks you to produce creative outputs, not just written essays.

Graduates from this program step confidently into today’s fast-evolving digital world. Whether you’re drawn to social media strategy, digital storytelling, cultural research, or policy, this degree gives you the creative and analytical tools to make an impact. Many students go on to careers in media, technology, marketing, communications, and advocacy — shaping how global stories are told in the digital age.

Here’s what makes SOAS graduates stand out:

• Career Support: SOAS Careers helps you every step of the way — from career coaching and skill-building workshops to internship placements through the dedicated CareersZONE portal.

• Employability Strength: SOAS is ranked among the UK’s top universities for graduate employment, and its alumni network spans over 200 countries.

• Global Connections: Graduates have gone on to work with leading organisations like BBC, Deloitte, Bloomberg, UNICEF, and Meta — thanks to the school’s strong ties to the media, policy, and NGO sectors.

• Recognised Qualification: The degree is internationally respected for its unique focus on digital cultures across Asia, Africa, and the Middle East — giving you a distinct edge in global job markets.

• Graduate Outcomes: You’ll develop critical thinking, creative media production, and intercultural communication skills — all essential in fields like media, digital marketing, cultural consultancy, public policy, and research.

Further Academic Progression:
Many students continue their studies with postgraduate degrees in Media and Communications, Cultural Studies, or Digital Technologies — often at SOAS itself or other top global universities. A master’s degree can open doors to research, teaching, or leadership roles in the creative and social sectors.