Enter OTP
4 Years On Campus Bachelors Program
University of StrathclydeThis programme gives you a dual focus: how to manage people well within organisations (HRM) and how to understand, plan, and execute marketing in a fast‐changing business environment. It suits you if you enjoy both working with people and understanding markets (consumer behaviour, communication, strategy) and want a degree that keeps your career options broad across management, HR, marketing or related fields.
Curriculum Structure
Here’s how things unfold year by year, including sample modules:
Year 1
In your first year, you’ll get a broad grounding in business disciplines, with core modules that introduce fundamental concepts in both HRM and marketing. For example, you will take Managing People (an HRM‐introductory class) and Introduction to Marketing & Entrepreneurship, plus the Management Development Programme (MDP) which builds skills like communication, decision‐making, team working, and gives exposure to real business challenges.
Year 2 & 3
From Year 2, you’ll start specialising more deeply in both of your subjects. In HRM you'll explore workplace behaviour (from psychological perspectives), recruitment & selection, training & development, equality & diversity. In Marketing you’ll study things like Understanding Consumers & Markets, Services & Retail Marketing in Year 2; then in Year 3 you do Marketing Communications in the Digital Age and Strategic Marketing in an International Context. You also continue with the MDP in these years, integrating real‐world cases and business problems.
Year 4 / Honours
Your final year gives you the opportunity to select specialist classes and deepen your expertise. In HRM, that could mean advanced topics in organisational behaviour, global HRM, and public sector employment relations. In Marketing, you will study brand value to firms and consumers, and take electives like International Business Management, Sports Marketing, Social Marketing (among others) depending on your interests. You may also do a dissertation/project in your area. There’s an option to study abroad in Year 3, which helps broaden your perspective.
Focus areas
“Recruitment & selection; Learning & development; Diversity & equality; Consumer behaviour; Digital marketing communications; Strategic marketing planning; Branding; Global HRM; Services & retail marketing”
Learning outcomes
“Ability to analyse human resource and organisational behaviour; Skills to craft and implement marketing strategies (traditional + digital); Competence in applying theory to practice via projects, case studies, and real business problems; Strong communication, teamwork, decision‐making and ethical leadership skills; Preparedness for international or cross‐cultural business contexts”
Professional alignment (accreditation)
Strathclyde Business School is triple-accredited: AACSB, EQUIS, and AMBA — these are leading quality marks in business education globally.
Reputation (employability rankings)
Graduate outcomes are strong: many graduates move into highly skilled roles in marketing, HR, management, retail, services etc., with competitive salaries (approx £26,000 median ~15 months after graduation for marketing graduates) and high employment rates.
From your very first year, Strathclyde ensures you’re not just learning theory but doing stuff that builds real skills. You’ll get to work on group-projects, live briefs, and consultancy-style work. There are guest lectures, competitions, and opportunities for internships or placements. The Business School has dedicated computer labs, support systems, and lots of external industry involvement to make sure what you’re learning is relevant and useful. Here are the specific opportunities and facilities you’ll use:
Graduates from the University of Strathclyde’s BA Joint Honours in Human Resource Management & Marketing go on to build dynamic careers across industries, combining their understanding of people and business strategy to drive organisational success. Many secure positions in global companies, public institutions, and growing start-ups thanks to Strathclyde’s strong employability record and respected reputation among employers.
Typical career paths include roles such as:
Human Resource Officer or Business Partner
Marketing Executive or Brand Manager
Recruitment Consultant
Training and Development Specialist
Students benefit from Strathclyde’s Careers Service, which provides one-on-one career coaching, CV and interview workshops, and employer networking events tailored to business students. The university also partners with major organisations such as Unilever, Deloitte, and Diageo, creating opportunities for placements, internships, and graduate roles.
Employment success: 90% of Strathclyde Business School graduates are in work or further study within 15 months of graduation (Graduate Outcomes Survey).
Salary prospects: Graduates typically earn between £25,000 and £35,000 within the first few years, depending on specialisation and industry.
Accreditation: The Business School holds triple accreditation (AMBA, AACSB, and EQUIS) — a distinction held by less than 1% of business schools worldwide, adding long-term global value to your degree.
Industry engagement: The program integrates real-world projects, guest lectures, and research-informed teaching from staff connected to professional bodies such as the Chartered Institute of Personnel and Development (CIPD) and the Chartered Institute of Marketing (CIM).
Further Academic Progression:
Graduates can advance to postgraduate studies such as the MSc in Human Resource Management, MSc in Marketing, or an MBA at Strathclyde Business School, one of Europe’s top-ranked programs. Those interested in research or academia may pursue a PhD in Business and Management, further developing expertise in organisational behaviour, marketing strategy, or human resource development.
CBSE (India) Students should have 70–75% overall in Class XII and X, with strong marks in subjects related to their chosen field of study.American Curriculum (GPA / AP / SAT / ACT) Applicants need a minimum 3.0 GPA. A SAT 1200 or ACT 27 plus two AP exams (score 4+) are recommended, though the university follows a test-flexible policy.International Baccalaureate (IB) An overall 30–32 points is required, with no subject below 5. English SL5 and Maths SL5 are necessary; Maths HL5 for Accounting or Statistics combinations.A-Levels Typical offers range from ABB–BBB. GCSE English 6/B or an essay-based A-Level B, plus GCSE Maths 6/B, are required; A-Level Maths A for quantitative courses.GCSE Applicants must have grade 6/B in English Language or Literature and 6/B in Mathematics to demonstrate academic readiness.IELTS (Academic) A minimum overall 6.5, with no band below 5.5, showing balanced English proficiency across all components.TOEFL (iBT) An overall score of 80 is required, with minimums of Listening 17, Reading 18, Speaking 20, and Writing 18.UCAS (UK Applications) Applications can be submitted directly or via UCAS, including transcripts and proof of English proficiency; applicants with the required GPA or equivalent will be considered.HR AssistantHR CoordinatorRecruitment ConsultantTalent Acquisition SpecialistHR AdministratorTraining and Development OfficerEmployee Relations AdvisorPayroll AssistantHR Data AnalystCompensation and Benefits AnalystHR Compliance OfficerDiversity and Inclusion CoordinatorLearning and Development CoordinatorHR GeneralistPeople Operations CoordinatorHR Project AssistantWorkforce Planning AnalystGraduate HR TraineeOrganizational Development AssistantHR Support Officer
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