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3 Years On Campus Bachelors Program
Coventry University LondonThe University of Coventry offers a BA Hons International Hospitality and Tourism Management designed to equip students with a deep understanding of the global hospitality and tourism industry. The program combines practical skills with academic knowledge, preparing graduates for dynamic careers in hotels, resorts, event management, tourism boards, and international hospitality organisations.
Year 1: Students are introduced to the foundations of hospitality and tourism management, including modules on customer service, introduction to hospitality operations, and the fundamentals of tourism. The year focuses on developing essential communication, teamwork, and problem-solving skills, alongside core business knowledge such as marketing and management principles.
Year 2: This stage builds on practical and managerial skills with more specialised modules. Students explore event management, hotel operations, tourism marketing, and financial management. The year often includes opportunities for real-world projects, case studies, and industry visits, helping students connect theory with practice.
Year 3: The final year emphasises strategic management and international perspectives in hospitality and tourism. Students engage in capstone projects or dissertations, focusing on solving real-world challenges. They also have the opportunity to participate in internships, study abroad programs, and consultancy projects, providing valuable industry experience that enhances employability.
Curriculum Structure:
The curriculum blends academic theory and practical application, covering:
Core business and management modules, including marketing, finance, and leadership.
Hospitality and tourism-specific subjects, such as hotel and resort management, tourism strategy, and customer experience.
Practical workshops, simulations, and field trips to develop hands-on skills.
A final-year project that allows students to research and present solutions to contemporary challenges in the industry.
The University of Coventry emphasises practical experience, ensuring students gain real-world exposure:
Industry Placements and Internships: Students often work with leading hospitality brands, hotels, resorts, and tourism organisations worldwide.
Live Projects and Consultancy: Opportunities to work on live industry projects, applying classroom knowledge to solve practical business challenges.
Student Societies and Competitions: Clubs and societies such as hospitality and tourism clubs provide networking, leadership, and teamwork opportunities.
International Experiences: Exchange programs and international partnerships allow students to gain global perspectives on hospitality and tourism practices.
The university’s Career and Employability Service supports students through:
Career advice and planning, including guidance on graduate roles in hospitality, tourism, and event management.
Workshops on CV building, interview preparation, and networking skills.
Access to career fairs, employer events, and industry networking opportunities.
Employability:
Graduates are well-prepared for careers in hotels, resorts, cruise lines, tourism boards, travel agencies, and event management companies. Alumni have secured positions in international hospitality chains, global tourism organisations, and entrepreneurial ventures.
Further Academic Progression:
Graduates can advance their studies with postgraduate programs in areas such as International Hospitality Management, Tourism Management, Event Management, or Business Administration, allowing for further specialisation and career growth.
120 UCAS tariff pointsIELTS - Overall score of 6.0 with no less than 5.5 in each band.TOEFL - 79 and a minimum component score of 18. Top-upA written statement detailing your motivation, aspirations, and reasons for choosing this course.A letter of recommendation from a teacher or academic advisor.If you have relevant work experience, a reference letter from your employerGCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.Students who hold a High School Diploma with a minimum overall average of 3.0 SAT 550 in each band or ACT 25 in each band. Students who have 2 Advanced Placement (AP) with a minimum score of 3.0.For general Business courses, students must achieve an overall score of 60% minimum in the Standard XII examination (no specific subject requirements).Hotel ManagerResort ManagerEvent ManagerTourism OfficerTravel ConsultantCruise DirectorHospitality ConsultantOperations ManagerFood and Beverage ManagerConference and Banquet ManagerGuest Relations ManagerTourism Marketing ExecutiveTravel AgentDestination ManagerAirline Customer Service ManagerHospitality EntrepreneurResort Activities Coordinator
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