Event Management BA (Hons)

The University of Coventry offers a BA (Hons) in Event Management, a program designed to equip students with the knowledge, skills, and practical experience needed to excel in the dynamic events industry. This degree blends theoretical foundations, strategic insights, and hands-on practice to prepare students for careers in corporate, cultural, and international event management.

Year 1: Students build a strong foundation in event management principles, business communication, and organisational skills. Core modules introduce the basics of event planning, marketing, and operations, helping students understand the lifecycle of events.

Year 2: The focus shifts to applied learning, with modules covering event logistics, financial management, risk assessment, and digital marketing strategies. Students often work on live event projects, developing practical skills while learning how to manage teams and client expectations effectively.

Year 3: Students specialise in strategic event management, including sustainable event practices, international event planning, and leadership in events. The year culminates in a capstone project or dissertation, enabling students to synthesise knowledge and demonstrate their ability to plan, execute, and evaluate large-scale events independently.

Accreditation:
The program aligns with industry standards and is recognised by professional bodies such as the Institute of Hospitality and other relevant event management organisations, ensuring graduates are work-ready.

Campus Location:
The University of Coventry is located in Coventry, United Kingdom, offering access to modern learning facilities, professional event spaces, and strong links with industry partners across the UK and internationally.