BA (Hons) Intercultural Business Communication and Tourism Management

This degree is all about bringing people and places together. By combining Intercultural Business Communication with Tourism Management, you’ll build the kind of skills that are highly valued in a world where cultural understanding and sustainable tourism are more important than ever.

Curriculum Structure

Year 1

You’ll start with the essentials—courses like Introduction to Intercultural Business Communication and Introduction to International Hospitality, Tourism & Events. These give you a solid grounding in how culture and tourism connect, while Global Tourism Distribution helps you see how destinations and experiences are marketed around the world.

Year 2

In your second year, you’ll get a deeper look at how culture shapes our lives and workplaces. Modules such as Exploring Culture and Intercultural Communication for the Global Workplace show you why cultural awareness is key in business, while Tourism Impacts and Sustainable Development gets you thinking about how tourism can—and should—be managed responsibly.

Year 3

Here’s where things get really exciting. You’ll explore topics like Migration, Mobilities and Intercultural Competence and International Tourism Policy and Planning, giving you a global perspective on movement and tourism strategy. Plus, you can choose to go on a work placement, study abroad, or take on a live project—real-world experiences that let you put your knowledge into action.

Year 4

In your final year, you’ll step up as a strategist and leader. Modules such as Leadership, Innovation and Technology for Tourism, Hospitality and Events and International Destination Marketing and Management prepare you for senior roles, while your dissertation lets you dive into a subject you’re passionate about—showcasing your expertise to future employers.

Focus Areas

"Intercultural communication theory, organisational culture, tourism development, sustainable management, global service, leadership innovation, destination marketing"

Learning Outcomes

"Gain intercultural awareness and adaptability, understand tourism’s socio-environmental impacts, plan and manage visitor experiences, lead cross-cultural teams, conduct strategic research in tourism and communication"

Professional Alignment (Accreditation)

This program is taught within Edinburgh Napier’s AACSB-accredited Business School, a mark held by fewer than 6% of business schools worldwide. Tourism degrees here are also accredited by the Institute of Hospitality, giving you reassurance that what you’re learning is directly recognised by industry leaders.

Reputation (Employability Rankings)

Edinburgh Napier is consistently recognised for its strong graduate outcomes—ranked #1 modern university in Scotland (THE World University Rankings 2025) and in the top 5 in the UK for graduate careers and prospects (Guardian 2025). For Tourism specifically, the university sits in the UK top 10 (Times Good University Guide 2025), showing how highly regarded this subject is here.