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4 Years On Campus Bachelors Program
Edinburgh Napier UniversityIf you’re excited by the idea of bringing people together through unforgettable experiences—whether it’s festivals, global events, or brand campaigns—this degree is built for you. Edinburgh Napier’s BA (Hons) International Festival, Event Management and Marketing combines creativity with strategy, giving you the tools to design, promote and manage events that leave a lasting impression.
Curriculum Structure
Year 1
You’ll start with the basics—getting a feel for how the events, hospitality, and tourism industries work together on a global scale. With modules like Introduction to International Hospitality, Tourism and Events, Marketing, and The Business of Festivals and Events, you’ll explore how events are planned and promoted, and learn how to work with people from all over the world.
Year 2
This is where you start getting hands-on. You’ll take a deep dive into designing and delivering real events in Festival & Event Design and Delivery, explore how tourism and sport events overlap, and learn how to manage hospitality systems behind the scenes. It’s all about turning ideas into experiences that work in the real world.
Year 3
By now, you’ll be ready to take on bigger challenges. You’ll learn how to lead teams, manage conferences and exhibitions (MICE events), and explore how hospitality businesses grow. You can even choose to work on a live industry project or take a 24-week placement to get real-world experience and make valuable connections.
Year 4
In your final year, you’ll bring everything together. You’ll tackle big topics like sustainability, innovation and leadership in the global events space, and get to specialise in what excites you most. With your dissertation, you’ll research a topic that shows off your skills and interests—perfect preparation for stepping into the industry.
Focus areas
Festival design and delivery, international marketing, MICE event coordination, hospitality management, sustainability, leadership
Learning outcomes
You’ll graduate ready to design, manage, and promote international events with confidence—using your creativity, business insight, and hands-on experience to lead in a fast-paced industry.
Professional alignment (accreditation)
This course is officially accredited by the Institute of Hospitality, which means it's recognised by the industry for delivering practical, career-focused education. It reflects what employers are really looking for and gives your degree extra credibility.
Reputation (employability rankings)
Edinburgh Napier is ranked the #1 modern university in Scotland (THE World University Rankings 2025), and one of the UK’s top 10 modern universities overall. For subjects like hospitality and tourism, it’s in the top 5 in the UK (Times/Sunday Times 2025), with 97% of graduates in work or further study within 15 months. You'll also find that over 90% of students here take part in work-related learning during their studies—so you're always building skills that matter.
Edinburgh Napier University emphasizes practical, industry-focused learning, giving students the chance to apply skills in professional environments:
Internships and Placement Opportunities: Students often work with renowned festival organizers, marketing agencies, and event management companies, gaining firsthand industry experience.
Live Event Projects: Students participate in real events and festivals, developing planning, organizational, and leadership skills while building a professional portfolio.
Industry Collaborations: Engagements with event professionals, guest lectures, and workshops ensure exposure to current industry trends and best practices.
International Exposure: Opportunities to study or collaborate internationally, providing a global perspective on festival and event management.
The university provides strong career support, helping students transition smoothly from study to professional life:
Career Services: Guidance on career planning, CV and portfolio development, interview preparation, and networking strategies.
Employability: Graduates are well-prepared for roles such as festival and event managers, marketing coordinators, sponsorship managers, or cultural programmers in organizations worldwide.
Further Academic Progression: Students can pursue postgraduate study in event management, marketing, international business, or cultural management, opening doors to advanced professional and academic opportunities.
IB - Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. IELTS - 6.0 overall, with no component below 5.5TOEFL - 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.A written statement outlining your motivation for choosing the program, your career aspirations, and why you have selected Edinburgh Napier UniversityAn up-to-date CV detailing your academic background, work experience, internships, volunteer work, and any other relevant activities that demonstrate your skills and experiencesTypically, two references from teachers, employers, or professionals who can speak to your academic abilities, character, and potential for success in the program.High School Graduation Diploma with a GPA of 2.8 or above with one of the following: SAT score of 1000 or higher with a minimum of 500 in each component ACT score of 19 or higher 3 related Advanced Placement tests (AP's) with a grade of 4 or higherHigher Secondary Certificate (HSC) with overall 60% or above in the Intermediate (10+2) (XII Standard) exam.Festival ManagerEvent CoordinatorMarketing ManagerSponsorship ManagerBrand ManagerPublic Relations OfficerConference OrganizerCultural Programme ManagerEntertainment ManagerVenue ManagerDigital Marketing SpecialistCommunity Engagement OfficerTourism and Hospitality Events ManagerExhibition OrganizerCorporate Events PlannerProject Manager in EventsArts Administrator
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