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4 Years On Campus Bachelors Program
Edinburgh Napier UniversityThe BA (Hons) International Festival & Event Management and Marketing at Edinburgh Napier University is a comprehensive program designed to equip students with the practical skills, industry knowledge, and creative insight required to thrive in the fast-paced world of festivals, events, and marketing. The course combines strategic planning, marketing expertise, and operational management to prepare graduates for dynamic careers in both the public and private sectors of the global events industry.
Year 1: Students gain a solid foundation in event and festival management principles, marketing basics, and communication strategies. Modules cover areas such as introduction to events, cultural management, marketing fundamentals, and professional skills development, ensuring students build a strong academic and practical base.
Year 2: The focus shifts to specialized knowledge and practical application. Students explore international events, sponsorship and funding, digital marketing, audience engagement, and risk management. Real-world projects and collaborative tasks allow students to develop practical expertise while enhancing critical thinking and problem-solving skills.
Year 3: The final year emphasizes strategic leadership and professional practice. Students undertake a major project or dissertation, which involves planning, executing, and evaluating a festival or event concept. Additional modules cover advanced marketing strategies, global trends in events, and entrepreneurship, preparing graduates to enter the workforce with confidence and a clear career direction.
Curriculum Structure:
The program blends academic study with practical experience to ensure students develop both theoretical understanding and hands-on skills. Key components include:
Core Event Management Modules: Covering festival production, operations management, sponsorship, risk assessment, and audience engagement.
Marketing and Communication: Modules focusing on brand management, digital marketing, and public relations tailored to the events sector.
Practical Projects and Internships: Opportunities to gain industry experience, develop professional networks, and apply learning in real-world scenarios.
Capstone Project/Dissertation: A culminating project that synthesizes knowledge and demonstrates practical and strategic competence in event management.
Edinburgh Napier University emphasizes practical, industry-focused learning, giving students the chance to apply skills in professional environments:
Internships and Placement Opportunities: Students often work with renowned festival organizers, marketing agencies, and event management companies, gaining firsthand industry experience.
Live Event Projects: Students participate in real events and festivals, developing planning, organizational, and leadership skills while building a professional portfolio.
Industry Collaborations: Engagements with event professionals, guest lectures, and workshops ensure exposure to current industry trends and best practices.
International Exposure: Opportunities to study or collaborate internationally, providing a global perspective on festival and event management.
The university provides strong career support, helping students transition smoothly from study to professional life:
Career Services: Guidance on career planning, CV and portfolio development, interview preparation, and networking strategies.
Employability: Graduates are well-prepared for roles such as festival and event managers, marketing coordinators, sponsorship managers, or cultural programmers in organizations worldwide.
Further Academic Progression: Students can pursue postgraduate study in event management, marketing, international business, or cultural management, opening doors to advanced professional and academic opportunities.
IB - Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. IELTS - 6.0 overall, with no component below 5.5TOEFL - 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.A written statement outlining your motivation for choosing the program, your career aspirations, and why you have selected Edinburgh Napier UniversityAn up-to-date CV detailing your academic background, work experience, internships, volunteer work, and any other relevant activities that demonstrate your skills and experiencesTypically, two references from teachers, employers, or professionals who can speak to your academic abilities, character, and potential for success in the program.Festival ManagerEvent CoordinatorMarketing ManagerSponsorship ManagerBrand ManagerPublic Relations OfficerConference OrganizerCultural Programme ManagerEntertainment ManagerVenue ManagerDigital Marketing SpecialistCommunity Engagement OfficerTourism and Hospitality Events ManagerExhibition OrganizerCorporate Events PlannerProject Manager in EventsArts Administrator
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