4 Years On Campus Bachelors Program
This degree is designed for those passionate about the global tourism industry. It combines practical skills with strategic insights, preparing you for a dynamic career in tourism management.
Curriculum Structure
Year 1
Begin with foundational modules such as Introduction to International Hospitality, Tourism & Events, Intercultural and Organisational Management, and The Global Tourism Industry. These courses provide a solid understanding of the tourism sector and its global dynamics.
Year 2
Build on your knowledge with modules like Visitor Attraction Management, Tourism Economics, and Marketing for Tourism. This year focuses on the operational aspects of tourism management, emphasizing marketing strategies and economic considerations.
Year 3
Engage in practical experiences through a work placement or a live project. Modules such as Tourism Policy & Planning, Sustainable Tourism Development, and Tourism Research Methods deepen your understanding of the industry's complexities and prepare you for real-world challenges.
Year 4
Conclude your studies with advanced modules like Tourism Strategy & Leadership, Cultural Heritage & Tourism, and Tourism Entrepreneurship. The dissertation allows you to explore a specific area of interest in depth, showcasing your expertise.
Focus Areas
"Tourism policy and planning, visitor attraction management, sustainable tourism development, tourism strategy, cultural heritage tourism"
Learning Outcomes
"Develop strategic leadership skills, understand sustainable tourism practices, manage visitor attractions, plan tourism policies, and conduct in-depth research in tourism management"
Professional Alignment (Accreditation)
This program is accredited by the Institute of Hospitality, ensuring that the curriculum meets industry standards and enhances employability.
Reputation (Employability Rankings)
Edinburgh Napier University is ranked the #1 modern university in Scotland (Times Higher Education World University Rankings 2024). The university's strong industry connections and focus on employability contribute to high graduate success rates.
The program emphasizes practical experience alongside academic study:
Industry Placements: Students can undertake internships with leading tourism, hospitality, and event management organizations worldwide, gaining real-world experience and industry insights.
Field Trips and Study Tours: Organized visits to tourist destinations and hospitality enterprises help students connect theory with practice.
Student Projects and Competitions: Hands-on projects and group work foster teamwork, innovation, and problem-solving skills.
International Opportunities: Students may participate in exchange programs or global projects, gaining exposure to international tourism practices and cultural diversity.
Edinburgh Napier University provides career guidance through its dedicated support services, including:
Career counselling, CV workshops, and interview preparation.
Networking events and access to industry professionals.
Support for entrepreneurship and independent projects in tourism or related sectors.
Employability:
Graduates are highly employable in areas such as tourism management, travel consultancy, hotel and hospitality management, event management, and destination marketing. Alumni work for organizations including international hotel chains, tourism boards, airlines, and event management companies.
Further Academic Progression:
Graduates can pursue postgraduate studies such as MSc in International Tourism Management, Hospitality Management, Event Management, or related business programs, enhancing their career prospects or specializing further in research or consultancy roles.
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