The University of Greenwich offers the BA (Hons) Tourism Management, a programme designed to provide students with an in-depth understanding of the global tourism industry and its management practices. Please note that this programme is currently open only for direct Year 3 full-time entry. The course combines theoretical insights with practical applications, preparing students for leadership roles in tourism, hospitality, and related sectors.
Year 3: For those entering directly into the final year (as per the current entry point), the emphasis is on advanced and strategic learning. Modules may include international tourism management, strategic marketing, policy and planning, crisis management in tourism, and a dissertation or major project. This year equips students with the ability to analyse and address complex issues facing the tourism sector at both a national and international level.
Curriculum Structure:
The degree balances academic learning with practical application. Typical areas of study include:
Tourism Operations and Management: Understanding how tourism services and organisations are structured and managed.
Sustainable Tourism and Policy: Exploring environmental, cultural, and economic sustainability in global tourism.
Marketing and Consumer Behaviour: Learning how to attract, engage, and retain travellers in a competitive marketplace.
Research Project or Dissertation: A chance to investigate a tourism-related topic in depth, showcasing independent research and critical thinking.
The University of Greenwich emphasises practical learning and real-world experience throughout the program. Students can benefit from:
• Industry Placements and Internships: Opportunities to gain professional work experience with travel companies, hotels, event organisers, and tourism boards.
• Field Trips: Visits to tourism destinations, heritage sites, and industry organisations provide hands-on exposure to how tourism businesses operate.
• Guest Lectures: Talks and workshops from industry leaders who share current trends, challenges, and career insights.
• Study Abroad and Exchange Programs: Students can explore tourism practices in other countries, gaining valuable international perspective.
The University of Greenwich provides strong career support through its employability services, which include:
• Career coaching, CV building, and interview preparation
• Networking events with tourism, travel, and hospitality employers
• Access to placement and graduate recruitment opportunities
Employability:
Graduates of the BA (Hons) Tourism Management program are well-prepared for careers in a range of fields, including tourism development, destination marketing, tour operations, event management, heritage and cultural tourism, airline and cruise operations, and hotel and resort management. Many graduates progress into managerial positions within the global tourism and hospitality sectors, while others launch their own entrepreneurial ventures.
Further Academic Progression:
Students may choose to pursue postgraduate study after completing this degree, such as a Master’s in International Tourism and Hospitality Management, MBA programs, or specialised postgraduate pathways in Sustainable Tourism, Event Management, or Business Strategy.
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