The BA (Hons) Media and Business Management at the University of Derby offers a dynamic combination of creative media production and strategic business insight, ideal for students eager to work where storytelling meets enterprise. This program suits those who want to understand how media, marketing, and management intersect in shaping modern industries — preparing you to thrive in today’s fast-paced creative economy.
Curriculum Structure
Year 1:
In your first year, you’ll build a strong foundation in both media production and business fundamentals. You’ll explore key modules such as Understanding the Media, where you’ll learn how audiences engage with different forms of content, and Business Economics, which introduces you to the forces shaping global markets. Alongside this, Principles of Marketing helps you understand how to position creative ideas effectively in real-world business contexts.
Year 2:
Your second year deepens your understanding of strategic thinking and professional practice. In Media and Society, you’ll examine the role of media in shaping culture and public opinion, while Digital Marketing focuses on how to create impactful campaigns using online tools. You’ll also study Management and Leadership, gaining insight into how creative teams operate within business environments. This year is about refining your skills and applying theory to practice through projects and collaborative work.
Year 3:
In your final year, you’ll focus on professional readiness and innovation. Through modules like Global Media, you’ll explore international perspectives on content production and communication, while Strategic Management prepares you to make high-level decisions in business contexts. You’ll also undertake an Independent Study or Major Project, giving you the freedom to showcase your creativity and business acumen through a practical or research-based piece that aligns with your career goals.
Focus Areas:
Media production, business strategy, digital marketing, leadership, communication, global enterprise.
Learning Outcomes:
Graduates will develop critical and creative thinking, media literacy, marketing strategy skills, leadership capabilities, and an understanding of how media industries operate within business frameworks.
Professional Alignment (Accreditation):
The course aligns with current industry standards and professional practices in both business and media sectors, ensuring graduates are workplace-ready and well-prepared for careers across marketing, communications, and management.
Reputation (Employability Rankings):
The University of Derby ranks among the Top 20 in the UK for Teaching Quality (The Times Good University Guide 2024) and is recognized in the Top 20 for Career Prospects (Guardian University Guide 2024) — reflecting its strong focus on employability and real-world learning.
If you join the BA (Hons) Media and Business Management programme at the University of Derby, you won’t just be sitting in lectures—you’ll be out there gaining hands-on experience, developing real media and business skills, and creating a portfolio that employers will notice. You’ll collaborate with others on genuine industry projects, use professional media tools, and get plenty of support to find internships that fit your career goals.
Here’s a closer look at the kind of experiential learning you’ll enjoy:
Working in media-production environments: You’ll spend time in the university’s TV studios, radio studios, and newsrooms—creating your own content and getting practical production experience that mirrors the real media world.
Collaborative group projects: Many assignments are team-based, helping you build essential collaboration and communication skills for media and business settings.
Live briefs and real clients: You’ll take on projects connected to real businesses and media challenges, putting your knowledge into action and building a portfolio of professional-standard work.
Digital tools and software: From Mac suites to editing and production software, you’ll work with the same digital tools that media and business professionals use every day.
Internship and work-experience opportunities: The course encourages you to gain professional experience—whether through media production projects or internships in the UK or overseas—to deepen your understanding of the industry.
Guest speakers, industry links and media events: You’ll meet and learn from guest speakers working in media and business, giving you valuable networking opportunities and insights into current trends.
Access to excellent facilities and support: You’ll have full use of the university’s media labs, studio spaces, and library, along with personalised academic and career support to help you thrive in both the media and business sides of the course.
If you complete the BA (Hons) Media and Business Management at the University of Derby, you’ll be well prepared for careers such as digital media manager, business development executive, content strategist, or marketing analyst. This degree blends creative media expertise with strong management and analytical skills — giving you both the creative and commercial edge employers look for.
Progression & Future Opportunities
• University support and career services:
At Derby, you’ll have access to the Careers and Employability team, who are there to help you every step of the way — from building your CV and preparing for interviews to finding internships and connecting with employers. Their tailored guidance and industry links ensure you graduate ready to make an impact in your chosen field.
• Graduate employment success:
Derby graduates go on to achieve impressive outcomes. In fact, 90% of graduates (from outreach groups) were in work or further study within 15 months of finishing their degree, and 74% were in high-skilled roles or postgraduate study. Across the East Midlands, Derby graduates typically earn around a third more than non-graduates up to ten years after qualifying — clear proof of the long-term value of your degree.
• Strong industry connections:
The University of Derby ranks among the top 10% of UK universities for working with businesses, thanks to its strong reputation for collaboration through the Knowledge Exchange Framework. This means you’ll have access to real-world projects, placements, and internships with industry partners — giving you experience and professional contacts even before you graduate.
• Quality and credibility:
Derby has been awarded a Gold rating in the UK’s Teaching Excellence Framework (TEF), the highest standard available. This recognition highlights the university’s exceptional teaching quality, student experience, and graduate outcomes — enhancing the credibility and global value of your degree.
• Career readiness:
By the time you graduate, you’ll have a well-rounded skill set — combining creative storytelling, digital media strategy, and business management — which will make you stand out in a fast-moving, media-driven business world.
Further Academic Progression
If you’re looking to continue your studies, you could progress to postgraduate degrees in areas such as Media Management, Digital Marketing, Business Analytics, or even pursue an MBA. These advanced qualifications can help you develop strategic leadership skills and open pathways to senior management or consultancy roles across creative and corporate industries.



Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
