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3 Years On Campus Bachelors Program
University of GreenwichThe University of Greenwich offers a BA (Hons) in Digital Marketing and Advertising, designed to equip students with a solid foundation in both traditional and digital marketing principles. This degree blends creative thinking with practical skills, preparing students to excel in a rapidly evolving marketing landscape. Throughout the program, you will explore key areas such as consumer behavior, branding, digital campaign strategies, and the use of emerging technologies in advertising. The course encourages a hands-on approach, empowering students to apply marketing theories in real-world contexts while developing critical skills in communication, analytics, and strategic planning.
Curriculum Structure:
The program offers a well-rounded curriculum balancing theoretical knowledge and practical experience:
Core Marketing Principles: Understanding market research, consumer insights, brand management, and advertising fundamentals.
Digital Marketing Tools: Courses covering social media marketing, SEO, content creation, and data analytics to track campaign performance.
Creative Advertising: Focus on developing compelling advertising campaigns that resonate with diverse audiences using innovative digital platforms.
Workshops and Projects: Opportunities for students to work on live projects and case studies, helping them gain valuable industry experience.
Final Year Dissertation or Project: A chance to explore a particular area of interest in-depth, demonstrating independent research and strategic thinking.
Accreditation:
The program aligns with industry standards and best practices, with the University of Greenwich holding strong ties to marketing professional bodies, ensuring the degree remains relevant and respected by employers.
Campus Location:
Situated in London, the University of Greenwich provides students with access to a vibrant city full of marketing and advertising opportunities. The campus offers modern facilities and digital resources to support a dynamic learning environment.
The University of Greenwich places a strong emphasis on practical learning experiences:
Live Industry Projects: Students collaborate with real clients and businesses, applying their marketing knowledge to solve authentic challenges.
Internships and Placements: The university supports students in securing internships within leading marketing agencies, media companies, and digital firms, giving them hands-on exposure.
Creative Workshops: Workshops led by industry professionals on topics like copywriting, campaign development, and digital tools ensure students stay up-to-date with current trends.
Student Societies and Networking: Opportunities to join marketing and media clubs, attend guest lectures, and participate in networking events to build professional connections.
International Exposure: The university encourages global learning through exchange programs and collaborations, helping students understand marketing from a worldwide perspective.
The career support team at Greenwich offers tailored assistance to help students launch successful careers in marketing and advertising:
Career Advice and Mentoring: Personalized guidance to help students identify their strengths and career paths within the marketing industry.
CV and Interview Preparation: Workshops designed to prepare students for job applications and interviews in a competitive job market.
Industry Networking Events: Regular sessions with recruiters and marketing professionals, creating opportunities for internships and employment.
Graduate Employability: Alumni of this program have gone on to work with top marketing agencies, digital media companies, brands, and startups, thriving as marketing strategists, digital content creators, brand managers, and advertising consultants.
Further Studies: Graduates may choose to deepen their expertise with postgraduate degrees in Marketing, Digital Media, Advertising, or related fields like Data Analytics or Consumer Psychology.
CBSE - Completion of Standard XII with a minimum grade of 65%, obtained within the last two years.112 UCAS Tariff pointsIELTS - IELTS 6.0 overall with minimum 5.5 in each skillTOEFL - 72 overall with no less than: Reading:18 Listening:17 Speaking:20 Writing:17advertising executivedigital marketing specialistsocial media managerbrand managercontent creatormarketing analystcopywritermedia plannerpublic relations officerSEO specialistcreative directoraccount managermarket researcherand communications consultant
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