Enter OTP
The University of Manchester offers a BA in Digital Media, Culture and Society, an exciting and forward-thinking course that studies the influence of digital technologies on culture, identity, and everyday life. Designed for students interested in how media shapes society and our place in the world, the course blends scholarly inquiry with real-world application. Students will be equipped with critical insights into digital media platforms, international media trends, and cultural dynamics to prepare them for a wide variety of creative, strategic, and analytical careers.
Curriculum Framework:
The three-year curriculum combines theoretical understanding with digital competence. Students undergo modules such as:
• Digital Society
• Big Questions in the Digital World
• Digital Research Methods
• Social Media and Society
• Global Communication
Optional modules allow personalisation, and interdisciplinary option modules can be taken from areas including politics, sociology, and languages.
The programme focuses on critical thinking, analytical writing, and project work, providing students with a good basis for understanding media's effect and communicating complicated ideas effectively.
Accreditation
Even though the course is not tied to professional accrediting bodies like STEM qualifications, it is taught by a well-respected Russell Group institution with very high reputational standing. The course material is informed by pioneering research and professional practice, making it cognitively demanding and relevant to the changing employment marketplace.
Campus Location
The University of Manchester is located in the heart of Manchester, UK, one of Europe's most vibrant and media-rich cities. Its close connection to MediaCityUK, where BBC, ITV, and several creative agencies are located, provides students with an edge in terms of networking and career prospects.
Manchester's emphasis on learning by doing offers students several hands-on experiences:
• Internships and Industry Experience: Students are encouraged to undertake internships, most gaining industry experience from media companies, marketing agencies, NGOs, and tech start-ups. A few take the optional year in placement between the second and last year.
• Portfolio Building and Digital Content Development: Students undertake applied media analysis tasks and digital content development, often creating a personal portfolio along the way.
• Student Societies and Events: Media-focused student societies, film societies, podcasting groups, and visiting speaker events are enabled in the university. These essential areas offer practice of technical skills and exploration of creative interests.
• International Opportunities: Global exchange programs or international media programs of short duration are provided to some students to enhance global understanding and intercultural communication.
Career progression is a core part of the Manchester student experience. The university's Careers Service offers assistance to arts and media students through:
• Individual career advice and CV consultation
• Access to internships, freelance opportunities, and part-time employment
• Mock interviewing and networking events
• Career events and employer visiting days
Employability:
There are strong chances for graduates from this program to have careers in:
• Social media and digital marketing
• Journalism and content production
• UX research and web communication
• Cultural and arts organisations
• Public sector and policy research
• Media analysis and consultancy
Some of the students also do freelance work, digital entrepreneurship, or begin their own creative businesses, reflecting the strong emphasis of the course on independent thinking and creative problem-solving.
Academic Progression Further:
The program provides a viable basis for postgraduate studies. The graduates have the tendency to follow Master's courses in Media Studies, Communication, Digital Humanities, Data Journalism, or Cultural Studies. Others choose to venture into related areas like public policy, business, or education depending on their future interests.
IELTS - 7.0 overall with no less than 6.5 in any one componentTOEFL - Overall score of 100, with minimum scores of 20 in speaking, 21 in writing, and 22 in reading and listening.GCSE - Grade C/4, and Grade 4 in MathematicsIB - 35 points overall. 6,6,5 in Higher Level subjectsAll applicants must show proof of English language proficiencyFor direct entry to the first year of undergraduate courses provided they have achieved a minimum of 80-95% overall.Digital marketingsocial media managementcontent creationjournalismUX researchmedia analysiscommunications consultancypublic relationsadvertisingdigital project managementcultural programmingpolicy researchbroadcastingcampaign strategycopywritingcreative directionmedia productiondigital entrepreneurshipeducation and academia
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
University of Manchester
