BA (Hons) Marketing With Digital Media

4 Years On Campus Bachelors Program

Edinburgh Napier University

Program Overview

The BA (Hons) Marketing with Digital Media at Edinburgh Napier University is designed for students eager to blend traditional marketing strategies with cutting-edge digital tools. This program equips you with the skills to navigate the dynamic digital landscape, preparing you for a successful career in modern marketing.

Curriculum Structure

Year 1: The foundation year introduces core marketing principles alongside essential digital skills. Modules like Being Digital and Academic Skills for Business Management ensure students are well-prepared for the academic and professional challenges ahead.

Year 2: Building upon the basics, students delve into practical applications with modules such as Business and Management Challenges and Market Research in Practice. This year emphasizes real-world scenarios, enhancing analytical and strategic thinking.

Year 3: The final year focuses on advanced topics, integrating theoretical knowledge with practical experience. Students engage in comprehensive projects, preparing them for the professional marketing world.

Focus Areas

Digital marketing strategies, consumer behavior analysis, content creation, social media engagement, and brand management.

Learning Outcomes

Develop proficiency in digital marketing tools, understand consumer behavior, create compelling content, analyze market trends, and manage brand identities effectively.

Professional Alignment

The program is accredited by the Chartered Institute of Marketing (CIM), ensuring industry-relevant education and enhancing employability.

Reputation

Edinburgh Napier University is recognized for its strong emphasis on practical learning and industry connections, consistently ranking among the top universities in the UK for student satisfaction.

If you're passionate about marketing and eager to harness the power of digital media, this program offers the perfect blend of theory and practice to kickstart your career.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Digital Media & Interaction Design at Edinburgh Napier University is designed to immerse you in real-world projects, ensuring you're not just learning theory but actively engaging with the digital design landscape.

At the Merchiston Campus, you'll find state-of-the-art facilities tailored for digital media students. The university emphasizes hands-on experience, offering opportunities to collaborate with industry professionals and work on live briefs. This approach ensures that by the time you graduate, you have a robust portfolio and the practical skills sought after by employers.

Experiential Learning Opportunities:

Specialist Digital Media Labs: Access to two dedicated labs equipped with industry-standard software and hardware, providing a conducive environment for creative projects.
Industry Collaboration: Engage in live briefs and projects in partnership with industry professionals, gaining insights and experience directly relevant to the field.
Optional Work Placement or Study Abroad: Enhance your global perspective and professional experience by choosing to undertake a work placement or study abroad during your course.
Portfolio Development: Throughout the program, you'll work on projects that contribute to a professional portfolio, showcasing your skills and creativity to future employers.
Career-Focused Curriculum: The course is designed with employability in mind, ensuring that the skills and knowledge you acquire are aligned with industry needs.

By integrating these experiential learning opportunities, the program ensures that you're not just learning about digital media and interaction design but are actively engaged in creating and innovating within the field.

you’re actively creating and innovating in digital media and interaction design, not just learning about it.

Progression & Future Opportunities

Future Progression & Opportunities

Graduates of the BA (Hons) Marketing With Digital Media program at Edinburgh Napier University are well-prepared to step into exciting careers where marketing, technology, and media converge. The program combines creative, technical, and business skills, equipping you for roles such as:

Digital Marketing Manager
Social Media Strategist
Content Marketing Specialist
SEO/SEM Analyst

University Support & Industry Connections

Employability Services: The university provides tailored support through the HUB for SUCCESS partnership, offering one-to-one guidance, particularly for care-experienced learners, with 43% progressing into further or higher education.

Industry Partnerships: Students benefit from connections with the Marketing Professional Advisory Group, a network of industry experts who share insights and guidance, helping you stay ahead of market trends.

Accreditation: This program is accredited by the Chartered Institute of Marketing (CIM), giving your degree added value and recognition in the professional world.

Graduation Outcomes: Edinburgh Napier University was named the top higher education institution in Scotland at the Herald Higher Education Awards 2024, reflecting its commitment to quality teaching and student success.

Further Academic Progression:

After graduation, you can continue your studies with postgraduate programs such as: