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The BA (Hons) Mass Communications at Edinburgh Napier University is designed to provide students with a comprehensive understanding of media, communication strategies, and public engagement. The program combines theoretical knowledge with practical experience, preparing graduates for careers in journalism, broadcasting, digital media, public relations, and corporate communications.
Year 1: Focuses on building a strong foundation in media studies, communication theories, and research methods. Students explore key areas such as journalistic writing, media ethics, and digital communication tools, gaining essential skills to analyze and produce content effectively.
Year 2: Expands into more advanced modules covering media production, broadcasting techniques, social media strategy, and multimedia storytelling. Students begin to work on practical projects and collaborative assignments, applying their knowledge in realistic contexts and developing a professional portfolio.
Year 3: Emphasizes specialization and professional readiness. Students complete a capstone project that integrates all aspects of their learning, such as investigative journalism, campaign development, or digital content creation. The final year also includes career preparation, ensuring students are ready to enter the global media industry or pursue further academic study.
Curriculum Structure:
The program combines academic theory with practical media training. Key components include:
Foundational Modules: Courses in media theory, communication principles, digital media, and media law.
Practical Media Labs: Hands-on opportunities in broadcasting, digital content production, journalism, and social media management.
Capstone Project: A significant independent or team project demonstrating the student’s ability to integrate media and communication skills professionally.
Industry Tools and Techniques: Training in software and platforms used in journalism, broadcasting, and digital media industries.
Accreditation:
The program is delivered by Edinburgh Napier University, a respected institution known for its focus on career-oriented, practical education in media and communications.
Campus Location:
Edinburgh Napier University is located in Edinburgh, Scotland, providing students access to modern media studios, digital production labs, and collaborative learning spaces in a vibrant and culturally rich city.
Edinburgh Napier University emphasizes hands-on experience to complement academic learning:
Internships and Placements: Students gain real-world experience with media outlets, PR agencies, digital content firms, and broadcasting companies.
Student Projects and Competitions: Opportunities to work on live media projects, campaigns, and contests that foster teamwork, creativity, and professional skill development.
Global Exposure: International collaborations and projects provide a global perspective on media and communication practices.
Media Labs and Workshops: Access to broadcast studios, podcasting suites, and digital production tools for experimentation and skill building.
The university provides dedicated support for career readiness:
Career Guidance and Professional Development: Help with CVs, portfolios, interview preparation, and networking strategies.
Industry Networking Events: Opportunities to connect with media professionals and attend sector-specific workshops and conferences.
Employability:
Graduates are highly sought after in journalism, digital media, broadcasting, public relations, marketing, and corporate communication roles. Alumni have built careers in media companies, PR firms, digital agencies, and international communications teams.
Further Academic Progression:
Students can pursue postgraduate programs such as MSc in Media, Digital Communication, Journalism, or Public Relations, opening pathways to specialized roles, research, or senior positions in the media and communication industry.
A Level - CCD including English or other literary subject*.IB - Award of Diploma with 26 points overall with three HL subjects at grades 5, 5, 5 including English other literary subject*IELTS - Overall score of 6.0, with no sub-test less than 5.5TOEFL - 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.Literary subjects accepted: Modern Studies, History, Psychology, RMPS, Latin, Sociology, Theology, Media Studies, Politics, Classics, Philosophy, Geography, A Level Government and Politics, A Level Classical Civilisation, A Level Drama.You are eligible to apply if you received your High School Graduation Diploma with a GPA of 2.8 or above with one of the following: SAT score of 1000 or higher with a minimum of 500 in each component ACT score of 19 or higher 3 related Advanced Placement tests (AP's) with a grade of 4 or higherTo apply for our bachelors courses, you should have completed the Higher Secondary Certificate (HSC) with overall 60% or above in the Intermediate (10+2) (XII Standard) exam.advertisingcorporate communicationsmarketing communicationspublic relationspublic affairscorporate & news mediaJournalismbranding
brand and reputation managementinternal and employee communication
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Edinburgh Napier University
