Enter OTP
From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us. Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses. Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory. Building on your previous educational experience, the top up award aims to instill the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.
Standard XII/Class XII from CBSE, CISC 65% and above, 120 UCAS Tariff points . From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate. GCSE Requirements: Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent. Should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
JournalismMarketingPublic relations and Business researchPublic administration and ManagementTeachingLecturing and Research
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Northumbria University
