BA Hons Mass Communication with Public Relations

Northumbria University offers a BA (Hons) in Mass Communication with Public Relations, a course that will enable you to develop an appreciation of the modern media landscape while gaining specialist knowledge in public relations. Blending theoretical teaching with practical application, the course is designed to equip you for careers in the media, PR consultancies, corporate communications, marketing, and other areas. You will understand how information is created, shared, and regulated in a more networked environment, and how to craft strategic messages that form public opinion and build brand reputation.

Curriculum Design
The curriculum brings together core communication theory with actual PR practice. The key areas are:
• Mass Communication Principles – understanding media systems, communication theory, and audience behavior.
• Public Relations Planning – planning campaigns, managing media relations, and crisis communication.
• Digital Media and Content Production – producing engaging content on mainstream and digital media.
• Communication Research Methods – honing skills for analysis to evaluate media impact and audience reception.
• Final Year Project or Dissertation – an independent piece of work where you apply learning to a real-world issue or research question.

Accreditation and Industry Connections
Northumbria's communications courses are well regarded in industry and have close links with media, PR firms, and global brands, so students are exposed to contemporary professional practices.

Campus Location
Study takes place at Northumbria University's City Campus in Newcastle, which is a vibrant, student-focused city famous for its creative industry and strong media scene.