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Sheffield Hallam University offers the BA (Hons) Digital Media Production, a forward-thinking degree for students who want to create, design, and innovate within the digital world. The course merges creativity with technical expertise to allow students to succeed in an industry where storytelling, media design, and digital technology meet. The course readies students to work in film, television, animation, web design, interactive media, and other future creative industries.
The degree aims to build knowledge and skills in progression over three years:
Year 1: The first year introduces students to the foundations of digital media. You will be orientated to media production workflows, visual narrative, and overall technical competence in video, audio, and web production. The first year is committed to building confidence with industry-standard software and methods while encouraging creativity and collaboration.
Year 2: The second year develops technical and creative expertise. You learn advanced-level modules in interactive design, creative coding, animation, and media theory. There is an emphasis on client and live brief work, allowing you to create professional-standard work in a team-based environment. This year also builds experimentation, allowing you to discover your strengths and specialisms.
Year 3: The final year is all about independence, professionalism, and preparing for employment. You will undertake a major final project that showcases your technical and creative skills, which is typically presented in public shows or online portfolios. Alongside this, you will build your portfolio, practice in the real world through placements or client projects, and prepare to enter the competitive creative industries.
Curriculum Structure:
The course combines practice in creative work with technical training and theoretical background. Study includes:
• Core Media Production Skills: Video editing, sound, digital imaging, and storytelling.
• Interactive and Digital Design: Web development, mobile media, and creative coding.
• Animation and Visual Effects: Motion graphics, 3D design, and animation pipeline.
• Critical Media Studies: Developing the ability to reflect on media culture and the role of technology in society.
• Final Major Project: An industry-standard creative project demonstrating professional capability.
Accreditation:
The course is accredited within the UK higher education system and is designed in consultation with creative industry professionals, ensuring that it remains relevant to current needs and future trends.
Campus Location:
Sheffield Hallam University is situated in the middle of the city of Sheffield, a hub of creativity, culture, and technology. On-campus professional-standard studios, editing suites, and production equipment are available to students, along with the opportunity to get involved in the city's vibrant creative community.
Sheffield Hallam puts the emphasis on hands-on, real-world experience, preparing students for creative industries' demands. There are numerous opportunities:
• Live Projects and Industry Briefs: Collaborate with external clients and organisations, applying your skills to real-world situations and enhancing your professional portfolio.
• Placements and Internships: Students regularly gain placements in digital agencies, production companies, and media organisations, both in the UK and internationally.
• Collaborative Work: Several projects are completed in teams, replicating industry settings and enabling students to acquire effective communication and project management skills.
• Final Year Shows and Exhibitions: Final year work is typically exhibited to the public and industry professionals, offering excellent exposure.
Sheffield Hallam helps students plan their career from the start, offering:
• Individual careers guidance and advice.
• Portfolio, CV, and professional profile development workshops.
• Networking and employer meeting opportunities.
• Guest lectures and masterclasses from visiting professionals.
Employability:
Graduates of the Digital Media Production course move on to a wide range of careers in creative and digital sectors. Some of the typical careers include digital producer, animator, video editor, UX/UI designer, web developer, content creator, and interactive media designer. A number of graduates have moved on to work in production companies, design agencies, broadcasting, advertising, and even started their own creative businesses.
Further Academic Progression:
For students wishing to pursue postgraduate study, Sheffield Hallam offers progression onto master's courses such as MA Animation, MA Design (Digital and Interactive), MA Media and Communication, or related areas such as Creative Writing and Digital Storytelling. Students also pursue research-led routes or further training in emerging areas such as virtual reality, gaming, and AI in media.
UCAS points- 112 - 120IELTS - Overall: 6.0 Listening: 5.5 Speaking: 5.5 Reading: 5.5 Writing: 5.5TOEFL - Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17GCSE - GCSE grades C or 4 in English Language and Maths.A showreel or portfolio showcasing your work—this could include film, animation, commercials, or digital media projects.Standard XII with an average score of 65% to 70%USA- Two GCE/VCE A level passes High School Graduation Diploma with 3 AP’s, SAT or ACT Other international qualifications gained after 13 years of secondary/further educationDigital producervideo editorfilm directoranimatormotion graphics designervisual effects artistsound designercontent creatorsocial media managerweb designerUX/UI designerinteractive media designercreative directordigital marketing specialistmultimedia journalistgame designervirtual reality designerscriptwriterproduction manageradvertising creativebrand strategistcommunications officerproject manager in creative industriesentrepreneur in digital media
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Sheffield Hallam University
