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Swansea University offers a BA (Hons) Media and Communication designed to equip students with a deep understanding of how media shapes society, culture, and public discourse. This course blends theoretical knowledge with hands-on experience, helping students explore the fast-evolving media landscape—including digital media, journalism, film, PR, and advertising. You won’t just learn how to analyze media—you’ll learn how to create it, preparing you for a wide range of careers in the media and creative industries.
Curriculum Structure
This program is crafted to balance academic depth with creative exploration. The structure typically includes:
• Media Theory and Analysis – Understanding media influence, representation, and identity.
• Digital Media and Production – Practical modules in video, audio, and online content creation.
• Journalism and Public Relations – Learn the principles of ethical storytelling, media law, and audience engagement.
• Optional Modules – Ranging from film studies to branding and communication strategies.
• Final Year Dissertation or Project – A research-based or practical media project that showcases your strengths.
Throughout, you’ll be encouraged to question, create, and collaborate, using your voice and media skills to engage with real-world issues.
Accreditation
Swansea’s Media and Communication course is part of a top-ranked UK department known for its excellence in teaching and student satisfaction. While it’s not professionally accredited in the way engineering might be, it has strong industry recognition thanks to its high-quality academic standards and employer connections.
Campus Location
Swansea University’s Singleton Park Campus offers a vibrant academic setting with modern facilities, just a short walk from Swansea Bay’s beautiful beachfront. You’ll have access to editing suites, production labs, and an inspiring environment to hone your craft.
The program strongly encourages learning by doing, offering rich opportunities to apply what you learn:
• Media Production Projects – You’ll work on creative outputs such as short films, documentaries, podcasts, or PR campaigns.
• Work Placements – Through Swansea’s connections with local and national media outlets, students gain valuable industry experience during their degree.
• Study Abroad Options – You may choose to spend a semester abroad, gaining international media perspectives and boosting your CV.
• Student Media Groups – Join Swansea’s student-run magazine, radio station, or digital media team to refine your skills in a real-world setting.
These experiences aren’t just optional extras—they’re built into the course to make sure you graduate with practical skills employers want.
Swansea’s careers team offers dedicated support tailored to media students:
• One-on-one career guidance and mentoring.
• Workshops on crafting industry-standard CVs and cover letters.
• Mock interviews and portfolio advice.
• Career fairs with top media and communication employers.
Your future options are incredibly diverse. Whether you're drawn to journalism, marketing, digital content, or public affairs, the course opens up a wide range of professional paths.
Employability
Graduates have gone on to work in roles such as social media manager, PR executive, journalist, content strategist, communications officer, and more. Employers range from BBC and ITV to independent agencies and startups, as well as roles in education, government, and NGOs. Many alumni even launch their own creative businesses or freelance careers.
Further Academic Progression
Should you wish to continue your studies, you’ll be well-prepared for postgraduate programs such as an MA in Media and Communication, Journalism, Digital Media, Film Studies, or even branching out into areas like Marketing, Public Relations, or Creative Writing.
GCSE - Minimum grade C(4)IELTS - Overall band score of 6.0, with no individual band below 5.5.TOEFL - Overall score of 79, with minimum scores of 17 in listening, 18 in reading, 20 in speaking, and 17 in writingPassport (personal details page)Personal statement (minimum 250 words)Copies of previous qualifications (certificates and transcripts), translated into English if necessaryCV (if required—for example, if coming through a non-standard route)English language test results (e.g., IELTS or TOEFL), if applicablePublic Relations OfficerMedia PlannerCommunications OfficerSocial Media ManagerPress OfficerMarketing ExecutiveContent CreatorJournalistCorporate Communications SpecialistEvent ManagerDigital Marketing ExecutiveCopywriterAdvertising ExecutiveBrand ManagerPublic Affairs Consultant
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Swansea University
