4 Years On Campus Bachelors Program
Swansea University’s BA (Hons) Public Relations and Media with a Foundation Year is a dynamic and forward-thinking degree designed for students who are passionate about the world of communication, branding, and media. The program begins with a foundation year that helps build essential academic skills, offering a solid starting point for those who may not meet traditional entry requirements or are returning to education. Over the following three years, students dive into the evolving landscape of public relations, media production, campaign strategy, and audience engagement, gaining both theoretical understanding and real-world experience.
Curriculum Structure:
The course blends academic learning with practical experience, giving students the tools they need to succeed in fast-paced industries. Key areas of study include:
• Media theory and analysis – developing a critical eye for media content and communication.
• Public relations strategy – learning how to craft compelling campaigns and manage brand reputations.
• Digital and social media – exploring how platforms like Instagram, TikTok, and X (formerly Twitter) shape public opinion.
• Practical modules – including content creation, press release writing, and event planning.
• Optional modules – allowing students to tailor their learning to their interests, from journalism to visual storytelling.
• Final-year project – a chance to showcase research or creative work on a subject of the student’s choice.
Swansea University encourages students to step beyond the classroom through a range of hands-on learning opportunities:
• Work placements – optional internships and placements with media firms, PR agencies, non-profits, or public bodies help students build experience and confidence in professional settings.
• Guest lectures and industry talks – the department frequently hosts experts from the media, advertising, and communications sectors to give insight into current trends.
• Student-led projects – opportunities to work on real-world campaigns, digital content, or university events sharpen students’ practical skills.
• Study abroad options – Swansea has strong international partnerships, enabling students to explore global media landscapes during their studies.
Students at Swansea benefit from a dedicated careers and employability team that offers:
• One-on-one career guidance
• Support with building CVs and preparing for interviews
• Help finding internships, placements, and graduate roles
• Access to job fairs and employer networking events held on campus
Employability:
Graduates of this program are well-equipped for diverse roles in media and communication. Many go on to work as PR officers, media planners, digital marketers, social media managers, content creators, brand consultants, and communications specialists across sectors including business, government, non-profits, and entertainment. The mix of creative, analytical, and strategic skills makes graduates attractive to employers looking for confident communicators.
Further Academic Progression:
For those wishing to continue their studies, this degree opens doors to postgraduate programs in Public Relations, Media Studies, Strategic Communications, or related fields such as Marketing, Journalism, or Digital Media. Some graduates also choose to pursue teacher training or research-based master’s degrees, depending on their career goals.
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