Enter OTP
The BA in Media and Public Relations at Swansea University is a dynamic undergraduate degree that blends creative storytelling with strategic communication. Designed for those who are passionate about media, branding, and reputation management, this program helps students explore how information shapes public perception in the modern world. You’ll not only understand how media functions in today’s society but also learn how to craft messages that resonate, persuade, and inform across multiple platforms. Whether you see yourself managing press campaigns, curating social media strategy, or working in journalism, this course lays a solid foundation.
Curriculum Structure
The course combines media theory, hands-on skills, and communication strategies, offering a balance between academic learning and industry relevance. The structure includes:
• Core modules covering media history, communication theory, and public relations principles
• Practical modules in digital content creation, journalism, branding, and crisis communication
• Specialist topics such as celebrity culture, visual communication, politics and the media, and audience analysis
• A final-year independent project or dissertation, where you explore a topic that interests you deeply
Throughout the degree, you’ll develop valuable skills in research, writing, critical thinking, and multimedia production.
Accreditation
This program is fully delivered and awarded by Swansea University, a respected UK institution known for its forward-thinking approach and strong reputation in media and communication studies. You’ll graduate with a degree that’s recognised both in the UK and internationally.
Campus Location
Swansea University is based on a beautiful coastal campus in South Wales, offering a mix of city life and natural beauty. The Singleton Park campus, where this course is taught, is equipped with modern media labs, editing suites, and creative spaces, all designed to support student success.
What sets this course apart is the emphasis on practical experience and real-world engagement:
• Media internships and placements – work with PR agencies, marketing firms, or local media outlets to apply your skills in real scenarios
• Guest lectures and industry workshops – learn directly from professionals in the field
• Student media opportunities – get involved with student radio, TV, and online magazines to build your portfolio
• Collaborative projects – work on campaigns and creative briefs just like you would in a real PR environment
This hands-on learning prepares you for the competitive media landscape from day one.
Swansea University offers dedicated career support through its Careers and Employability Service, helping you transition smoothly into the professional world. You’ll have access to:
• One-on-one career guidance sessions
• Support with CV writing, applications, and interview techniques
• Career fairs and employer networking events held on campus
• Advice on starting your own freelance or media business
Employability
Graduates from this course go on to a wide range of exciting roles in both the public and private sectors. Typical job titles include Public Relations Officer, Communications Executive, Social Media Manager, Content Creator, Journalist, Media Analyst, and more. With a mix of creative flair and analytical skills, you’ll be ready for roles in marketing agencies, media houses, charities, political organisations, or multinational corporations.
Further Academic Progression
If you wish to continue your studies, this degree opens the door to a range of postgraduate programs such as MA in Strategic Communication, Journalism, Digital Media, Branding, Political Communication, or even Business and Marketing. Your undergraduate training will give you the critical and creative tools needed for success at the next level.
GCSE - English minimum grade C(4)IELTS - Overall band score of 6.0, with no individual band below 5.5.TOEFL - Overall score of 79, with minimum scores of 17 in listening, 18 in reading, 20 in speaking, and 17 in writingPassport (personal details page)Personal statement (minimum 250 words)Copies of previous qualifications (certificates and transcripts), translated into English if necessaryWe will accept one Honours/College level class, with grade B or above, in place of one SAT/ACT/AP subject test. - We will increase this to two classes (with overall GPA of 2.6/4, or C grade average) in place of two tests where an applicant has had difficulty in accessing standardised tests.English language test results (e.g., IELTS or TOEFL), if applicableOpen references (or ask referees to send their letters directly to Admissions)Media PlannerPublic Relations OfficerCommunications ManagerSocial Media ManagerMarketing ExecutivePress OfficerContent CreatorBrand StrategistJournalistDigital Marketing SpecialistCorporate Communications ExecutiveCopywriterEvent ManagerMedia AnalystPolitical Communications AdvisorAdvertising ExecutiveCampaign ManagerCommunity Engagement OfficerBroadcast AssistantInfluencer Relations Manager
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Swansea University
