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3 Years On Campus Bachelors Program
The University of NorthamptonThe University of Northampton offers a BA (Hons) in Advertising and Digital Marketing, a degree aimed at equipping students with both creative and analytical skills necessary to thrive in the fast-paced marketing industry today. The course balances traditional advertising skills with the latest digital marketing methods, setting graduates up for the demands of modern businesses and agencies. The students not only learn abstract concepts but also apply their skills with live projects, case studies, and industry-based assignments.
Year 1: The students are exposed to marketing and advertising fundamentals. Main domains include marketing principles, consumer behavior, branding, and introduction to digital mediums. The first year is spent building basic academic and professional skills, and creativity and critical thinking.
Year 2: The second year expands on a more advanced understanding of advertising and digital communication. Students study subjects such as integrated marketing communications, social media marketing campaigns, digital content creation, and research techniques for the marketplace. Projects are often applied in nature and most often involve work with existing companies, allowing students to apply what they have learned in a business setting.
Year 3: The third year focuses on career preparation and advanced uses. Modules include global marketing strategy, digital innovation, and ethical considerations in advertising. Students also complete an independent research project or dissertation, enabling them to specialize in an area of their choice. By the end of this period, students can plan, implement, and analyze effective advertising and digital marketing campaigns with confidence.
Curriculum Structure:
The programme integrates academic study with practical application, providing students with a balance of creative, strategic, and technical skills. Courses are:
Foundations of marketing and advertising theory.
Digital platforms, analytics, and campaign management.
Social media strategy and online consumer engagement.
Creative content development, branding, and storytelling.
Independent research project in the final year.
The University of Northampton prioritises hands-on learning, allowing students lots of chances to apply theory in real-world settings.
Industry projects: Working on ongoing projects with national and local companies to meet real marketing problems.
Placements and internships: Practical learning experience in marketing agencies, ad agencies, and digital consultancies.
Competitions and collaborations: Student opportunities to take part in marketing and advertising competitions, gaining industry exposure.
Global opportunities: The university develops global thinking, with the possibility of studying abroad or working on international marketing case studies.
The university provides excellent counseling to students in preparing for professional life, including career counseling, CV preparation, interview sessions, and employer networking sessions.
Employability: The program graduates are in high demand with employers in fields like advertising agencies, digital media agencies, brand management, public relations, and e-commerce. They also move on to roles like digital marketing executives, advertising managers, social media planners, content writers, and market analysts.
Higher Academic Levels: The students can choose to continue with further studies in Master's in Marketing, Digital Marketing, Advertising, or any other related field such as Business Management and Communication Studies.
IELTS - 6.0 (or equivalent) with a minimum of 5.5 in all bandsTOEFL - 70 overall (minimum score: Listening – 17, Reading – 18, Writing – 17, Speaking- 20)GCSE - Mathematics and English (or equivalent) at grade C/4 or above.A Level - Grade C or above in English Language or 4 in the GCSE 1–9 grading scale.A personal statement is a crucial part of your application. It should outline your interest in multimedia journalism, your career aspirations, and why you have chosen this particular programA current CV or resume detailing your educational background, work experience, internships, volunteer work, and any relevant skills or achievementsTypically, two academic or professional references are requiredDigital Marketing ExecutiveAdvertising ManagerSocial Media StrategistBrand ManagerMarketing Communications SpecialistPublic Relations OfficerContent CreatorCopywriterSEO SpecialistPPC ExecutiveMedia PlannerMarket Research AnalystE-commerce ManagerCreative DirectorDigital Account ManagerCampaign ManagerInfluencer Marketing SpecialistProduct Marketing ManagerCustomer Engagement ManagerCorporate Communications Executive
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