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The University of Derby offers a BA (Hons) Media and Communication, an exciting course that assists in equipping students with comprehensive understanding of media theory, communicative function skills, and narrative storytelling approaches. The course has the potential to prepare graduates for a wide range of careers within media, digital industries, journalism, public relations, and content creation. The course combines academically rigorous study with vocational practice so that students can graduate ready for work.
Year 1: Students acquire a foundation in media and communication, such as primary concepts in media studies, digital literacy, journalism foundations, and research methods. Media production, writing, and visual storytelling workshops provide students with early practical exposure.
Year 2: Specialised skills and practical projects are the focus. Students study digital media production, social media communication, broadcasting, and public relations campaigns. Project work and collaborative projects encourage critical thinking and creativity in real life situations.
Year 3: The third year is concerned with professional and advanced media practices. Students undertake a dissertation or capstone project, allowing them to develop and produce a comprehensive media project or research investigation. Professional projects, internships, and industry placements offer the possibility of easier transition into one's chosen professions.
Curriculum Structure:
Core Media Studies: Media theory, communication models, journalism, and digital storytelling are included.
Practical Modules: Film production, photography, podcasting, social media, and content creation are practical courses offered.
Research and Analysis: Critical media analysis, audience studies, and research methods are focused on.
Final Project/Dissertation: Enables students to apply skills to a significant media project with both creative and analytical ability.
Work Placements and Internships: They also have the opportunity to work on placements with media agencies, broadcasters, and digital content producers and gain meaningful professional experience.
Industry Projects: Collaborative projects with local and national media organisations allow students to hone their skills in real-life environments.
Student Media Opportunities: Students can work on university radio, video channels, and magazines, creating portfolios of work.
Workshops and Masterclasses: Guest presentations and workshops by industry professionals provide exposure to up-to-date trends, tools, and techniques.
International Experiences: The option to work on international media projects or exchanges supports students' intercultural communication skills.
Career Advice and Mentoring: Expert advice on CV preparation, interview skills, and job hunting.
Networking Opportunities: Contact with media industry events, careers events, and alumni networks.
Employability: Graduates are likely to be employed as media producers, content developers, journalists, social media coordinators, public relations officers, and communications officers. Some graduates also get jobs in advertising, online marketing, and broadcasting.
Further Study: Graduates can progress to postgraduate programs such as MA Media and Communication, MA Digital Media, MA Journalism, or higher programs in marketing and public relations.
112 UCAS tariff pointsGCSE - GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualificationIELTS - Overall score of 6.0, with no sub-test less than 5.0TOEFL - 79 (minimum 17 in Writing and Listening, 18 in Reading and 20 in Speaking) Personal Statement and resume/CV needs to be submitted.Right to Study Documents (for International Students)Media producercontent creatorjournalistdigital marketersocial media managerpublic relations specialistcommunications officeradvertising executivecopywriterbroadcastermedia analystvideo editorpodcast producerbrand strategistevents coordinatormarketing assistantcreative directormedia researchercommunications consultantinfluencer managerSEO specialistmultimedia designerfilm and TV production assistantcommunity managermedia plannerdigital strategist
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University of Derby
