The BA (Hons) Media, Data and Society at the University of Liverpool is an innovative degree that merges traditional media studies with cutting-edge data science and digital technologies. Designed for students eager to understand and shape the evolving digital landscape, this program offers a blend of theoretical insights and practical skills in media, data, and society.
Curriculum Structure
Year 1
In your first year, you'll build a solid foundation in media and communication. Core modules include:
Communication, Culture, and Media Analysis A (COMM111) – Explore the relationship between communication, culture, and media.
Digital Communication and Social Media (COMM113) – Understand the dynamics of digital communication and social media platforms.
Introduction to Communication and Media Studies A (COMM101) – Gain an introduction to key concepts in communication and media studies.
Media Industries and Institutions A (COMM109) – Learn about the structures and functions of media industries and institutions.
Year 2
The second year deepens your understanding with a mix of compulsory and optional modules:
Communication and Media Research I (COMM207) – Develop research skills in communication and media studies.
Communication and Media Research II (COMM208) – Build upon research skills with advanced methodologies.
Digital Media and Data A (COMM225) – Examine the intersection of digital media and data.
Optional modules:
Feminist Media Studies (COMM206) – Analyze media through feminist perspectives.
Immersive Media and Virtual Worlds (COMM211) – Study immersive media and virtual environments.
Introduction to Programming (COMM226) – Learn basic programming skills.
Public Relations, Media and Digital Society (COMM240) – Understand the role of public relations in the digital age.
Converged Media and Screen Entertainment B (COMM251) – Explore the convergence of media and screen entertainment.
Approaches to Cultural and Media Studies B (COMM254) – Delve into various approaches in cultural and media studies.
AI and Digital Media (COMM258) – Investigate the impact of AI on digital media.
Music in Gaming (MUSI273) – Explore the role of music in gaming.
Final Year
In your final year, you'll undertake a substantial project that showcases your learning:
Dissertation – Conduct independent research on a topic of your choice.
Work Placement (SOTA600) – Gain practical experience in the media industry.
Students opting for the Year in Industry will spend their third year on a paid placement, enhancing their practical experience and employability.
Focus Areas
Media analysis, digital communication, data science, artificial intelligence, public relations, immersive media, programming, feminist media studies, screen entertainment.
Learning Outcomes
Critical and analytical thinking, research proficiency, digital literacy, programming skills, understanding of media industries, awareness of digital society issues, practical experience in media settings.
Professional Alignment
The program aligns with industry standards and offers opportunities for placements, ensuring graduates are well-prepared for careers in media and related fields.
Reputation
The University of Liverpool is renowned for its strong employability outcomes, with graduates finding success in various sectors.
At the University of Liverpool, the BA (Hons) Media, Data and Society degree is designed to give students hands-on, practical experience alongside theoretical learning. From the first year, students engage with digital tools, data analysis, and media production techniques, preparing them for real-world challenges. The program combines classroom learning with practical workshops, group projects, and access to industry-standard resources, ensuring that graduates leave with both knowledge and applied skills. Students also have opportunities to explore international perspectives and industry practice through optional placements or a Year in Industry.
Students benefit from a variety of dedicated facilities and learning experiences, including:
Year in Industry and industrial placements: Optional paid placements to gain real-world professional experience.
Specialist laboratories and digital tools: Access to computer labs equipped for data analysis, programming, and data visualisation.
Group projects and collaborative assignments: Opportunities to develop teamwork and problem-solving skills on real-world media and data challenges.
Workshops and technical training: Practical sessions in computational methods, media production, and data-driven research.
Library and research resources: Extensive access to academic databases, digital media archives, and contemporary research materials.
International study opportunities: Optional global experiences to broaden perspectives and practical understanding of media and data in society.
This hands-on approach ensures students leave with a strong portfolio of practical experience alongside their academic achievements.
Graduates of the BA (Hons) Media, Data and Society program at the University of Liverpool leave with a unique blend of media insight and data expertise, ready to enter dynamic roles that require both creative and analytical skills. Many alumni move into careers in media production, digital communications, or data-driven policy analysis:
Typical roles include: Social Media Manager, Media Analyst, Digital Content Producer, Public Relations Officer.
The University supports your career journey through:
Careers and Employability Services: One-to-one guidance, CV workshops, mock interviews, and access to internships and networking events.
Employment Stats & Salary: Graduates from Liverpool’s media and data programs enjoy strong employability, with many securing roles within six months of graduation and starting salaries averaging around £25,000–£30,000.
University–Industry Partnerships: Collaborations with leading media organizations and tech companies provide placements, mentorship, and project opportunities.
Long-Term Accreditation Value: A degree from a Gold-rated university recognized for excellence enhances credibility and career prospects across industries.
Graduation Outcomes: Graduates are equipped for both professional practice and research-based roles in media, communications, and data-driven fields globally.
Further Academic Progression:
Students can continue their studies with postgraduate degrees in fields such as Media, Communications, Digital Analytics, or Data Science, or explore professional certifications that deepen expertise in areas like AI in media, social media strategy, or digital marketing analytics.
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