Program Overview:
This degree combines psychological science with business studies, exploring how human behavior impacts organizational success. It’s ideal for students aiming for careers that blend psychology and business, such as HR, marketing, or organizational consultancy.
Curriculum Structure
Year One
You’ll start with foundational modules including Introduction to Psychology, Principles of Marketing, and Research Methods, gaining essential knowledge in both psychology and business.
Year Two
The second year introduces modules such as Organizational Behaviour, Consumer Psychology, and Business Law and Ethics, building your understanding of workplace dynamics and consumer behavior.
Year Three
You’ll deepen your skills with modules like Leadership and Change, Applied Psychology in Business, and Business Strategy, preparing you for practical challenges in business environments.
Year Four
In your final year, you’ll undertake a substantial Research Project and specialized modules like Strategic Human Resource Management and Organizational Psychology, enabling you to apply psychology to real-world business problems and lead organizational change.
Focus areas:
Organizational psychology, consumer behavior, business management, leadership, research skills.
Learning outcomes:
Apply psychological theories in business, analyze consumer and employee behavior, develop leadership skills, conduct independent applied research.
Professional alignment (accreditation):
The psychology component is accredited by the British Psychological Society (BPS), qualifying you for Graduate Basis for Chartered Membership (GBC).
Reputation (employability rankings):
Aston University is recognized for its strong business and psychology programs, with excellent industry connections and graduate employment rates.
At Aston, you’ll gain practical experience combining psychological insights with core business principles. The course offers hands-on learning through business simulations, research projects, and real-world case studies. You’ll develop skills in data analysis, marketing psychology, and organisational behaviour, all supported by specialist labs and digital tools.
Here’s how you’ll build your skills:
Graduates from this combined degree enter a variety of dynamic fields, blending business savvy with understanding of human behaviour. You’ll be well-prepared for careers in marketing, HR, consultancy, and beyond.
Typical roles include:
Marketing Analyst, Human Resources Advisor, Business Consultant, Consumer Insights Specialist
You’ll benefit from:
Further Academic Progression:
Many students continue to postgraduate study in Business Analytics, Occupational Psychology, or Marketing — with options available at Aston and other leading universities.
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.