BSc Psychology and Marketing

Program Overview:
This degree blends two fascinating fields—psychology and marketing—offering deep insight into human behaviour, branding, and consumer decision-making. It's a four-year course including an optional placement year, giving you the flexibility to gain hands-on industry experience or graduate in three years if you prefer.

Curriculum Structure

Year One
You’ll start with the foundations of both disciplines through modules like Introduction to Psychology, Biological & Cognitive Psychology, Introduction to Marketing Management, and Marketing Psychology. This year sets the stage for understanding human behaviour and consumer trends.

Year Two
You’ll explore topics such as Cognition and Cognitive Neuropsychology, Individual Differences and Health Psychology, and Digital Marketing. You’ll also develop practical research skills through the Research Methods and Data Analysis module while advancing your grasp of branding and customer strategy.

Year Three – Placement (optional)
Take on a full-year work placement in the UK or abroad. Whether in market research, advertising, or behaviour analysis, this year lets you apply what you’ve learned in real-world environments and adds a competitive edge to your CV.

Final Year
You’ll dive into advanced content like Marketing Strategy, Advanced Marketing Communications, and Lifespan Development. Your final year also includes an independent research project, combining your interests in psychology and marketing to solve real consumer challenges.

Focus areas:
Consumer behaviour, cognitive psychology, digital marketing, branding, research methods, communications strategy.

Learning outcomes:
Analyse psychological drivers of consumer action, design evidence-based marketing strategies, conduct behavioural research, and communicate insights effectively across disciplines.

Professional alignment (accreditation):
Accredited by the British Psychological Society (BPS) and aligned with the Chartered Institute of Marketing (CIM), offering strong academic and industry credentials.

Reputation (employability rankings):
Aston ranks in the UK top 10 for graduate outcomes in Psychology and holds triple accreditation for business education. Graduates from this program enjoy high employment rates and competitive salaries.