BA Music Industry Studies

“Music Industry” is shorthand for the complicated and constantly evolving web of diverse companies and individuals that coexist in an ecosystem that has evolved to manage the intellectual property rights, performances, and ancillary products that flow from the work of songwriters and musical artists. Lipscomb’s Music Industry Studies degree offers a broad and deep look at all of the most important aspects of the modern music industry from a uniquely musical and faith-based perspective that is relevant to all genres and markets. You will study the most important music industry issues, including music publishing, record label functions, contracts and negotiations, music licensing, artist development, live music and venue management, marketing for the music industry, and more.