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4 Years On Campus Bachelors Program
Auburn UniversityThe BSBA in Marketing at Auburn University’s Raymond J. Harbert College of Business is delivered on-campus and equips students with essential skills to develop, communicate, and deliver value in a competitive marketplace. The program emphasizes creativity, analytical thinking, ethical business practices, and strong interpersonal abilities, preparing students for success across diverse marketing disciplines.
Marketing majors complete specialized courses in areas like marketing strategy, digital marketing, consumer behavior, and sales, with opportunities to further specialize through electives and minors like Professional Selling. Students also engage in internships, case competitions, and professional development courses to build industry-ready expertise.
Course overview:
Year 1: English Composition I & II, Calculus with Business Applications I, Public Speaking, Microeconomics, Macroeconomics, Financial Accounting, Managerial Accounting, Professional Development in Business I, and Creed to Succeed.
Year 2: Business Analytics I & II, Business Law, Operations Management of Business Processes, Principles of Marketing, Principles of Finance, Principles of Management, Introduction to Information Systems Management.
Year 3: Marketing Research & Analytics, Professional Development in Marketing, Marketing Electives (e.g., Digital Marketing, Professional Selling, Consumer Behavior), Professional Development in Business II.
Year 4: Marketing Strategy (Capstone), Additional Marketing Electives, Free Electives, Business Electives, Professional Development in Business IV.
Internships: Strongly encouraged, offering practical experience in marketing, brand management, sales, digital marketing, and market research.
Capstone Project: Marketing Strategy course integrates learning to solve real-world marketing challenges.
Case Competitions: Students collaborate on competitive marketing cases, enhancing problem-solving, presentation, and teamwork skills.
Student Organizations: Opportunities for leadership and networking through marketing-focused clubs and business societies.
Strengths Assessments: Completion of MBTI and Chally assessments helps students understand personal strengths for targeted career development.
Professional Development: Embedded throughout the curriculum, focusing on communication, career preparation, and professional growth.
Graduates are well-positioned for careers in sales, digital marketing, brand management, market research, advertising, retail, and business development.
Industry sectors include consumer goods, services, technology, healthcare, nonprofit organizations, and retail.
Career progression can lead to senior management, marketing leadership, or executive roles with experience.
Graduates are prepared for advanced study, including MBA programs or master’s degrees in marketing, analytics, or related fields.
Auburn’s career services, professional development support, and strong industry partnerships contribute to successful job placements and career growth.
SAT/ACT Update: The ACT or the SAT is required of all international freshmen applicants. Official test scores must be submitted directly from the testing agency. Applicants with at least a 3.6 GPA and unable to test will be reviewed holistically through our test-optional pathway.SAT/ACT Scoring details: Your official test scores are required for a completed application. Official test scores must be submitted directly from the testing agency. Auburn University School codes are: ACT 0011 SAT 1005 Superscoring Starting Fall 2024, Auburn University will accept the ACT Superscore Report. Auburn will calculate a superscore for the SAT and any individual score reports from ACT. Only your best testing result will be used for admissions and scholarship consideration.You can apply to Auburn online at auburn.edu/admissions or through the Common App. Pick whichever option works best for you—there’s no preference between the two.English Language Proficiency: IELTS, TOEFL or PTESchool Report & Final Report RequiredCommon App personal essay optionalMerit based Scholarships: https://auburn.edu/scholarship/undergraduate/competitive-merit.phpAACSB-accreditedSales ManagerDigital Marketing SpecialistBrand ManagerMarket Research AnalystAdvertising ExecutiveRetail ManagerBusiness Development Executive
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