Enter OTP
4 Years On Campus Bachelors Program
Iowa State UniversityThis degree at Iowa State University’s Ivy College of Business prepares students to thrive in today’s dynamic and data-driven marketing environment. Combining a foundation in business principles with advanced coursework in digital strategy, analytics, and sales, the program equips students for diverse roles across industries, including brand management, advertising, digital marketing, and professional sales.
With an emphasis on hands-on learning, students engage in internships, live case studies, and simulations, gaining real-world marketing experience before graduation. Faculty with strong industry experience and academic credentials help students apply critical thinking and analytical skills to strategic marketing challenges.
Course overview:
Year 1: Core courses in communication, economics, and quantitative methods
Year 2: Marketing foundation, accounting, and natural sciences
Year 3: Core marketing courses in personal selling, strategy, and analytics
Year 4: Specialized marketing electives and professional development courses
Internships & Co-ops: Available as early as freshman summer
Live Case Projects: Engage in real-world marketing challenges
Student Organizations: Join groups such as the Marketing Club and Collegiate DECA
Digital Tools Exposure: Gain experience with marketing analytics platforms and social media tools
Study Abroad Options: Programs tailored for marketing majors
Strong pathway to graduate studies such as MBA or Master’s in Marketing or Business Analytics
Excellent preparation for roles in corporate marketing, agencies, startups, and global firms
2024 average starting salary: $56,000+
Average internship wage: $19.00/hour
School Report, and Final Report RequiredTOEFL (IBT): Score of 71, with a minimum of 17 in both Writing and Speaking sectionsIELTS: Overall score of 6.0, with all subscores 5.5 or higherThe SAT and ACT exams are not required for applicants educated abroad or for transfer students. However, submitting scores can aid in the admissions process and assist with placing you into appropriate first-semester courses. The school codes for reporting SAT and ACT scores are 6306 and 1320, respectively.Common App personal essay is optionalApplication can be done via Common App or University websiteAACSB accreditedEnglish Language Tests Accepted: Internet-Based TOEFL (IBT), Paper-Based TOEFL (PBT), IELTS, Duolingo English Test, PTEDigital Marketing SpecialistMarketing AnalystSales ManagerBrand ManagerCRM ManagerSocial Media StrategistAdvertising Executive
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