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4 Years On Campus Bachelors Program
University of Minnesota Twin CitiesThe Bachelor of Science in Business and Marketing Education at the University of Minnesota–Twin Cities offers a flexible and career-oriented curriculum that blends foundational business knowledge with applied experience. The program prepares students for roles across business sectors including marketing, sales, human resources, and training as well as for licensure to teach business, marketing, or IT in grades 5 - 12.
Whether students choose to focus on business careers, education, or a combination of both, the curriculum emphasizes real-world applications, leadership development, and communication skills. Internships, professional projects, and access to the Center for Sales Leadership + Education further enrich the student experience.
Course Overview:
Foundational Courses: Societies of the Future: Changing Work Contexts Technology and Society OR Societies of the Future: Changing Work Contexts, Honors Technology and Society, Honors, Writing in the Workplace for Education and Human Development Majors Writing Intensive or Business and Professional or Writing Intensive, Online may be available or Business Communication Writing Intensive, Online may be available or Business Communication in a Global Context Writing Intensive or Technical and Professional Writing Writing Intensive, Online may be available or Honors: Technical and Professional Writing (4 Cr.) Writing Intensive, Honors
Major Coursework: Teaching Marketing Promotion, Sales Training, Introduction to Project Management, Strategic Customer Relationship Management, Introduction to Organization Development, Data-Driven Decision-Making in BME and HRD Online may be available, Profession and Practice of Business and Marketing Education and Human Resource Development, Diversity in the Workplace Online may be available
Electives within the Major: Learning About Leadership Through Film and Literature, OR Special Topics for Undergraduates Topics Course, OR Developing Intercultural Competence, OR E-Marketing
Applied Experience: Applied Experience in Business Marketing Education & Human Resource Development, Practicum in Nonprofit Organizations, Leadership Minor: Field Experience Field Study
Internships: Mandatory for all students, supported by career services
Capstone Projects: Hands-on business or education-based applications
Licensure Field Experience: Classroom placements for teaching track students
Center for Sales Leadership + Education: Offers networking events, sales competitions, and employer connections
Ideal foundation for graduate studies in business, education, or leadership
Access to CEHD career services for career coaching, résumé help, and job fairs
Graduates often pursue licensure-based careers or transition to roles in training, development, and consulting
SAT/ACT Update: Whether or not you choose to have your ACT/SAT score considered as part of your application, your application will: Receive full consideration for admission, scholarships, and our University Honors Program. Be read in its entirety during our individual review process.SAT/ACT score reporting: The U of M does not accept and will not use ACT superscores to determine admission or scholarship decisions. Students can also self-report up to three composite ACT test scores on their application. All self-reported ACT scores are verified with ACT. Any discrepancies between official and self-reported scores may influence admission decisions and awarded scholarships.English Language Proficiency: Cambridge English, Duolingo, IELTS, TOEFL or PTE.Additional details: Be sure to use the Freshman Application Checklist and Timeline to ensure your application is complete. In addition to your application form and fee, we require you to self-report each of your high school courses and grades. You can submit this information via the Courses and Grades section of Common App or through our Self-Reported Academic Record platform (learn more at z.umn.edu/AcademicRecord).Scholarship & Honors: To be considered for University-wide scholarships or the University Honors Program, simply submit the application for freshman admission. There is no separate application! Admitted freshmen are considered for University-wide scholarships and the University Honors Program based on an overall assessment of their admission application.School Report & Final Report RequiredCommon App personal essay is optional; College question - 1 requiredOpportunities to do internship or study abroad available through National Student Exchange (NSE).Sales ManagerMarketing CoordinatorTraining and Development SpecialistHuman Resources AssociateBusiness Development ExecutiveBusiness Teacher (Grades 5–12)
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