1. University of Mississippi
  2. Program
  3. Bachelors
  4. BBA in General Business

BBA in General Business

4 Years On Campus Bachelors Program

University of Mississippi

Program Overview

The Bachelor of Business Administration (B.B.A.) in General Business at the University of Mississippi offers students a flexible and broad-based education in core business disciplines. Designed for students who prefer a customizable curriculum over a specialized track, this AACSB-accredited program enables learners to tailor their studies by combining business knowledge with an outside minor in fields such as art, chemistry, biology, or entrepreneurship.

Course Overview:

  • Years 1 & 2: General education (composition, math, science, fine arts), introductory accounting, economics, business communication, legal environment

  • Years 3 & 4: Business core (finance, marketing, IT, supply chain, entrepreneurship), business electives (300+ level), experiential learning (internship/study abroad), outside minor courses, capstone in strategy

Sample Core Courses:

  • Accounting: ACCY 201 & 202 – Principles I & II

  • Business Core: GB 310 (IT), GB 320 (Supply Chain), GB 330 (Finance), GB 350 (Marketing), GB 370 (Entrepreneurship & Management), GB 490 (Strategy Capstone)

  • Professional Skills: BUS 250 (Legal Environment), BUS 271 (Business Communication)

General Education Requirements:

  • First-Year Composition

  • Humanities/Fine Arts

  • Mathematics

  • Lab Science

  • Social Science

Experiential Learning (Research, Projects, Internships etc.)

  • Required internship or study abroad experience (3 credits)

  • Real-world exposure to business applications and global markets

  • Opportunity to align work experience with minor area or career interests

Progression & Future Opportunities

  • Graduates are prepared for diverse roles across industries due to broad training

  • Ideal foundation for graduate programs in business, law, public administration, or entrepreneurship

  • Encourages career adaptability and interdisciplinary exploration

  • Career support includes resume assistance, interview prep, business networking, and internship placement

Program Key Stats

$26,980
$ 75
Rolling


78 %

Eligibility Criteria

BCC - ABB
3.0 - 3.5
26 - 32
80 - 85

1020 - 1210
16
6.0
79

Additional Information & Requirements

Career Options

  • Business management
  • Healthcare administration
  • Nonprofit management
  • Sales and marketing
  • Entrepreneurship
  • Small business founder

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