BBA in Business Integrated Studies

4 Years On Campus Bachelors Program

University of North Texas

Program Overview

The B.B.A. in Business Integrated Studies at the University of North Texas is designed for students who want to build a customized business degree by combining two business areas that match their career interests, such as economics and accounting, entrepreneurship and strategic management, information technology and finance, or marketing and human relations. Over four years and 120 credit hours, students develop broad business knowledge alongside communication, teamwork, ethical reasoning and critical-thinking skills, with the flexibility to shape their professional field with academic advising support.

Curriculum Structure

Year 1: Students begin by developing the academic and business foundations needed for upper-level study. Courses such as Professional Speaking, Writing, and Presentation in a Global Environment help build professional communication skills, while Business Statistics with Spreadsheets introduces statistical analysis, regression and spreadsheet-based decision-making.

Year 2: Students strengthen their understanding of core business functions and begin connecting different areas of business knowledge. Subjects such as Finance, which covers financial information and decision-making, and Organizational Behavior, which examines leadership, motivation, communication and workplace dynamics, provide a foundation for choosing complementary business subject areas.

Year 3: Students move further into their selected business areas and begin applying knowledge across disciplines. Foundations of Marketing Practice develops skills in market opportunities, strategic planning, product development, pricing, distribution and promotion, while upper-level business courses allow students to develop the two subject areas selected with their academic advisor.

Year 4: The final year emphasizes advanced business study and integration across multiple disciplines. Students complete upper-level professional-field coursework, including an approved course addressing the creation of goods and services and an international business course, while at least 15 of the professional-field hours are completed at the 4000 level, giving students an opportunity to connect their chosen areas to broader business and global contexts.

Focus Areas

Accounting, Economics, Entrepreneurship, Strategic Management, Information Technology, Finance, Management, Financial Services, Marketing, Human Relations, Residential Property Management, International Business, Business Operations, Cross-Disciplinary Business

Learning Outcomes

Teamwork, oral and written communication, ethical reasoning, cross-disciplinary application of business principles, critical thinking, financial decision-making, statistical analysis, marketing planning, organizational behavior, strategic business thinking

Professional Alignment (Accreditation)

The B.B.A. is offered through UNT's G. Brint Ryan College of Business, whose business degree programs are accredited by AACSB International. UNT currently highlights 63 years of consecutive AACSB accreditation for the college, providing an established external quality framework for its undergraduate business education.

Reputation (Employability & Institutional Outcomes)

UNT's Ryan College of Business reports a network of 50,000 alumni, including more than 700 alumni who are CEOs or presidents of organizations. The college also reports that more than 500 companies, including Toyota, Lockheed Martin and Southwest Airlines, have consistently offered paid internships to UNT business students, while its official outcomes page tracks undergraduate retention, graduation, job-search outcomes and starting base salaries.

Experiential Learning (Research, Projects, Internships etc.)

Business Integrated Studies students can apply their classroom knowledge through internships, employer engagement and cross-disciplinary business activities. The Ryan College of Business provides access to the Wilson Jones Career Center, Handshake, the Business Leadership Building's computer and collaborative spaces, business technology resources and a network of employers in the Dallas–Fort Worth business environment; internships are strongly recommended for Business Integrated Studies students.

Students can also gain practical exposure through UNT's Professional Leadership Program, which connects students with corporate sponsors through mentoring, guest speakers, networking events, Lunch & Learns and industry field trips. The college's centers, including the Murphy Center for Entrepreneurship & Innovation and The People Center, provide additional opportunities to connect business education with entrepreneurship, organizational issues and industry practice.

Specific opportunities include:

Business internships: Business Integrated Studies students can pursue internships through the Ryan College of Business internship system, with experiences submitted through Handshake's management internship template.
Professional Leadership Program: Corporate sponsors provide mentoring, professional-development guest speakers, networking events, Lunch & Learns and industry field trips.
Employer engagement: UNT business students can connect with employers through career fairs, networking events, information sessions and on-campus interviews; the Career Center maintains 23 interview rooms for employer interviews.
Business Leadership Building: The 180,000-square-foot facility includes classrooms, group-meeting areas and a computer lab, giving business students dedicated spaces for collaborative learning and professional interaction.
Business technology: Ryan College of Business provides more than 150 PCs and 300 Windows 11 laptops, wireless connectivity and updated classroom technology, while its virtual lab allows students to access College of Business applications remotely for project work.
Business research and innovation: Students can engage with centers such as the Murphy Center for Entrepreneurship & Innovation, Center for Strategic Sourcing, Center for Logistics & Supply Chain Management, Center for Energy Accounting and Sustainability, and The People Center.
Library resources: UNT Libraries provide business collections through Sycamore Library, research databases, e-books and e-journals, along with a dedicated business librarian and group study facilities.
International experience: The program offers the possibility of pursuing a dual degree with the Burgundy School of Business in Dijon, France, giving eligible students an international dimension to their business studies.

Progression & Future Opportunities

The flexible structure of Business Integrated Studies prepares graduates for generalist business positions across areas such as finance, international business, marketing and sales, office management, public relations, real estate and government. Because students combine two business areas rather than following only one specialization, the degree can also provide a foundation for graduate business study and career paths that require knowledge across multiple functions.

Typical career roles include Business Analyst, Management Analyst, Financial Services Specialist, Marketing Coordinator.

Career and progression opportunities include:

Career coaching and professional development: The Wilson Jones Career Center provides Ryan College of Business students with career planning, job-search and internship services, resume support, interview preparation and employer connections.
Jobs and internships through Handshake: Students can use Handshake to find full-time positions, internships, campus employment and other opportunities, while employers can post jobs, internships and interview schedules through the platform.
Employment and salary information: UNT's Ryan College of Business officially publishes undergraduate job-search outcomes and starting-base-salary data on its College Outcomes page. The college notes that its available post-graduation salary data indicate graduates earn above-average salaries for their disciplines compared with other Texas public universities, although a Business Integrated Studies-specific salary figure is not separately published.
University–industry connections: UNT business programs report more than 500 companies consistently offering paid internships, while listed educational partners include organizations such as AT&T, Bank of America, Charles Schwab, Deloitte, Ernst & Young, Fidelity Investments, JPMorgan Chase, KPMG, Lockheed Martin, PepsiCo, Southwest Airlines, Toyota, Walmart and Wells Fargo.
Corporate-sponsored development: The Professional Leadership Program works with industry partners to provide mentoring, guest speakers, networking events, Lunch & Learns and field trips, creating direct opportunities to interact with business professionals.
Graduation and career preparation: The Ryan College of Business states that its 2026–2030 strategic plan is moving toward career-aligned learning across all undergraduate degrees, with internships and industry-sponsored projects or live industry cases incorporated into the undergraduate experience.
Long-term accreditation value: AACSB accreditation provides an internationally recognized quality framework for business education and applies across the Ryan College of Business's business degree programs.
Alumni network: Graduates join a reported 50,000-member Ryan College of Business alumni network, including more than 700 alumni who are CEOs or presidents of organizations.

Further Academic Progression: Graduates can continue into graduate business education at UNT, including the MBA and specialized M.S. programs such as Business Analytics, Finance, Accounting, Taxation and Information Systems, depending on their academic interests and admission requirements. UNT also offers combined/Grad Track pathways in selected business areas, allowing eligible students to begin graduate coursework as undergraduates.