Duquesne University's STEM-designated Business Analytics co-major combines business knowledge with analytical and technical skills, preparing students to turn raw data into meaningful insights for business decisions. Designed to complement a primary business major, the program suits students interested in using data to identify trends, improve organizational performance, solve business challenges, and support strategic decision-making.
Curriculum Structure
Year 1: Students build a foundation in business mathematics, statistics, information systems, communication, and analytical thinking. Courses such as BUAD 103/103L: First Year Innovation Experience, ISYS 284: Data for Decision Making, and STAT 285: Business Statistics introduce business problem-solving and quantitative methods.
Year 2: Students develop core business knowledge through accounting, economics, management, finance, and business information systems. Courses such as ACCT 214: Financial Accounting, ECON 201: Principles of Microeconomics, and FINC 313: Business Finance help students understand how organizations use financial and economic information to make decisions.
Year 3: Students begin specialized analytics coursework, learning how to interpret data and apply analytical methods to business situations. BUBA 285: Foundations of Business Analytics and electives such as ISYS 382: Data and Information Management and MKTG 374W: Marketing Research help students develop skills in data management, market analysis, and business intelligence.
Year 4: Students bring their learning together through advanced analytics coursework and practical business applications. BUBA 286: Business Analytics for Decision Making and BUBA 490W: Business Analytics Capstone focus on interpreting data, recommending solutions, and communicating findings to address real organizational challenges.
Focus Areas
Business analytics, data-driven decision-making, business intelligence, econometrics, financial analysis, marketing research, data management, forecasting, operations analysis, strategic business problem-solving.
Learning Outcomes
Students develop business functional knowledge, analytical and critical thinking, data interpretation, ethical decision-making, cultural intelligence, and collaboration skills to evaluate business challenges and recommend evidence-based solutions.
Professional Alignment (Accreditation)
Duquesne University's Palumbo-Donahue School of Business holds AACSB accreditation, an internationally recognized quality standard for business education. The Business Analytics co-major is also STEM-designated.
Reputation (Employability Rankings)
Duquesne reports that 93% of its undergraduate business students were employed full-time, continuing education, or serving in the military within six months of graduation. The university also reports that 88% completed at least one internship before graduation.
Duquesne's Business Analytics co-major follows a practical learning approach that connects classroom concepts with real business challenges. Through its cornerstone and capstone courses, students work as consultants for corporate partners, analyzing organizational problems and recommending ways to reduce costs, improve efficiency, and support business decisions.
Students can develop practical skills through:
Business Analytics Capstone: BUBA 490W allows students to apply analytics knowledge to business challenges and develop recommendations for real-world situations.
Business Analytics for Decision Making: BUBA 286 develops the ability to use analytical approaches to evaluate business information and support decisions.
Corporate consulting projects: Students work with corporate partners through cornerstone and capstone experiences to address business problems.
First Year Innovation Experience: BUAD 103/103L introduces students to innovation and collaborative problem-solving.
Data and Information Management: ISYS 382 develops knowledge of managing business data and information systems.
Business Intelligence: ISYS 484 provides an elective pathway focused on business intelligence.
Marketing Research: MKTG 374W helps students explore research methods and consumer or market information.
Internships: Duquesne's business students gain workplace experience through internships, supported by the university's career development resources.
Career preparation: BUAD 110 and BUAD 210 introduce internship preparation and career readiness.
Academic guidance: Student Success Coaches help students plan their curriculum around their academic interests and career goals.
Graduates with a Business Analytics co-major can pursue roles that combine business understanding, quantitative analysis, and data-driven problem-solving. The program prepares students to contribute to areas such as finance, marketing, operations, information systems, and organizational strategy.
Potential career paths include:
Market Research Analyst
Financial Analyst
Operations Research Analyst
Economic Analyst
Information Systems Analyst
Students can further prepare for employment through the following opportunities:
Center for Career Development: Supports career planning, résumé preparation, interview skills, internship searches, and professional development.
Corporate consulting experience: Cornerstone and capstone projects allow students to work with corporate partners and gain experience addressing real business challenges.
Internship opportunities: Duquesne reports that 88% of undergraduate business students completed at least one internship before graduation, while 55% completed two or more.
Employment outcomes: 93% of undergraduate business students were working full-time, continuing education, or serving in the military within six months of graduation.
Salary outcomes: The university reports a mean starting salary of $59,136 for undergraduate STEM majors and $58,008 across undergraduate business students.
Employer connections: Business graduates have secured opportunities with organizations including Amazon, BNY, Federated Hermes, Highmark Health, KPMG, PNC, PwC, Schneider Electric, and UPMC.
Professional accreditation: AACSB accreditation provides an internationally recognized quality framework for the business education delivered by the Palumbo-Donahue School of Business.
STEM designation: The co-major's STEM designation provides an academic pathway for students interested in analytical and technology-oriented business careers.
Further Academic Progression:
After completing the BSBA, graduates may pursue postgraduate studies such as a Master of Business Analytics, Master of Science in Business Analytics, Master of Science in Data Analytics, Master of Science in Information Systems, or MBA, depending on their academic interests and admission eligibility.


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