Bachelor of Science in Business in Business Analytics

Students in the Business Analytics major gain practical experience by applying analytics concepts to databases, business models, visualization and decision-making. KU's School of Business requires undergraduate students to complete an experiential learning component, which can include internships, micro-internships, undergraduate research or substantial business projects; approved experiences require at least 120 hours over approximately six weeks and must involve meaningful professional responsibilities.

The program also connects students with technology and industry resources. KU School of Business partners with Oracle through Oracle Academy to provide technical resources for the Business Analytics program, while students can develop additional professional and technical skills through tools such as LinkedIn Learning and Forage.

Students can build their practical and professional experience through:

• Oracle Academy partnership: The KU School of Business partners with Oracle to provide technical resources supporting the Business Analytics program.

• Business Analytics Practicum: BSAN 480 Business Analytics Practicum provides a dedicated major elective focused on applying analytics knowledge in a practical setting.

• Undergraduate research: Research can count toward the School of Business experiential learning requirement, giving students an opportunity to apply analytical knowledge to a substantial research project.

• Internships and micro-internships: Students can complete approved internships or micro-internships as part of the required experiential learning component, with projects expected to involve meaningful business responsibilities.

• Analytics and Information Systems Club: This student organization brings together students interested in business analytics and information systems and provides an additional setting for professional and subject-area engagement.

• Business Career Services: Students receive career advising and access to employer-led mock interviews, career fairs and professional-development opportunities. KU reported more than 1,000 employer-led mock interviews and more than 100 employers at the 2025 Business Career Fair.

• Industry mentoring: KU Business Mentoring connects students with business professionals and alumni based on career interests, industry and career topics.

• Capitol Federal Hall: Students study in the KU School of Business's 176,000-square-foot Capitol Federal Hall, designed as a hub for collaboration and innovation.

• Study abroad and international experiences: Study abroad can be incorporated into the B.S.B. degree plan, and KU reports that 31.3% of the 2025–26 KU Business graduating class studied abroad.

Graduates of KU's Business Analytics major are prepared to use data, statistical methods, databases and visualization techniques to support organizational decisions. KU identifies career opportunities across healthcare, finance, public administration, marketing, manufacturing, consulting and other service industries, with typical roles including Business Intelligence Analyst, Data Analyst, Marketing Analyst and Quantitative Analyst.

Typical career roles include:

Business Intelligence Analyst, Data Analyst, Marketing Analyst, Quantitative Analyst

Students can strengthen their transition from university to professional employment through:

• Business Career Services: Students can access career advising, employer events, mock interviews and career fairs. KU reports that 83% of 2024–25 KU Business B.S.B. graduates were employed within six months, with more than 100 employers attending the 2025 Business Career Fair.

• Business Analytics employment outcomes: KU reports a $60,000 median starting salary and 73% employment within six months for 2024–25 Business Analytics graduates.

• Industry connections: KU identifies DISH Network, Ernst & Young (EY), Evergy, SelectQuote and United Health Group as top recruiters of KU Business Analytics students.

• Professional mentoring: KU Business Mentoring pairs students with business professionals for a structured six-month mentoring experience, while KU Connect provides shorter conversations with alumni and professionals about specific industries and career topics.

• Career preparation: The School of Business integrates professional-development courses, experiential learning and career-focused activities into the undergraduate experience, including career planning, employer engagement and additional certifications or credentials.

• Accreditation value: The KU School of Business is AACSB-accredited, providing students with a business education delivered within an internationally recognized business-school accreditation framework.

• Industry-relevant analytics skills: The curriculum develops capabilities in data warehousing, dimensional modeling, big-data analytics, data mining, predictive analytics and visualization, supporting progression into data-focused business roles.

• Professional network: KU Business provides access to alumni and professional networks through mentoring and career programs, helping students develop industry connections before graduation.

Further Academic Progression: Graduates can continue into advanced study in analytics, information systems, business or related quantitative fields. At KU, students can progress into the Master of Science in Business Analytics, while the School of Business also offers graduate programs including the MBA, Master of Accounting, Master of Organizational Leadership and Master of Science in Supply Chain Management and Logistics.