Bus Analytics & Info Systems (BBA)

4 Years On Campus Bachelors Program

University of Mississippi

Program Overview

The B.B.A. in Business Analytics and Information Systems (BAIS) at the University of Mississippi combines business knowledge with technology, data analytics, programming, databases, and information systems, preparing students to use data and technology to solve organizational problems. It is well suited to students who want to work at the intersection of business and technology, with opportunities to develop applications, websites, databases, and data-driven solutions using professional tools and programming languages.

Curriculum Structure

Year 1: Students begin with the B.B.A. foundation and introductory business and technology coursework, building the quantitative, communication, and business knowledge needed for advanced BAIS study. Early coursework includes subjects such as Accy 201, Accy 202, Bus 230/Econ 230, Bus 271, and BAIS 309: Management Information Systems, introducing accounting, business statistics, management information systems, and the role of technology within organizations.

Year 2: Students progress into more specialized business and information-systems concepts while continuing the B.B.A. core. Courses such as BAIS 307: Systems Analysis and Design, BAIS 317: Applied Business Analytics Platforms, and BAIS 320: Business Analytics Programming develop skills in analysing business requirements, designing information systems, working with analytics platforms, and programming for business applications.

Year 3: The curriculum becomes increasingly technology-focused, allowing students to develop more advanced application, enterprise, cybersecurity, and data-management capabilities. Depending on course selection, students can study BAIS 330: Business Application Programming, BAIS 350: Managing Enterprise Technology, BAIS 360: Cybersecurity and Information Assurance, or BAIS 370: Introduction to ERP with SAP.

Year 4: In the final stage, students can deepen their analytics and development skills through advanced BAIS courses such as BAIS 408: Database Management for Business Analytics, BAIS 409: Data Analytics, BAIS 412: Client-side Web Application Development, and BAIS 419: Server-side Application Programming. These options allow students to build a stronger technical profile while completing the remaining B.B.A. requirements and preparing for professional roles.

Focus Areas

Business analytics, information systems, business programming, data analytics, database management, systems analysis and design, application development, web development, enterprise technology, cybersecurity, ERP systems, business technology

Learning Outcomes

Students develop the ability to analyse business problems, use quantitative methods, apply information-systems concepts, design technology solutions, work with databases and analytics platforms, develop business applications, understand enterprise technologies, communicate professionally, and apply technology strategically to organisational decision-making.

Professional Alignment (Accreditation)

The B.B.A. is offered through the AACSB-accredited School of Business Administration. The school states that AACSB accreditation requires rigorous standards relating to faculty qualifications, resources, faculty-student interaction, continuous improvement, and achievement of learning goals; less than 5% of business schools worldwide have earned this accreditation.

Reputation (Employability Rankings/Stats)

The program page reports that 83% of BAIS graduates are employed upon graduation. The School of Business Administration also reports 85% of its graduates employed after graduation and 15% continuing to graduate school at the school-wide level; these figures apply to the School of Business Administration rather than specifically to BAIS.

Experiential Learning (Research, Projects, Internships etc.)

The BAIS program is designed around practical technology skills rather than business theory alone. Students work with systems and technologies used in professional environments, including programming languages and development platforms such as Visual Basic, C#, Visual Studio, UML, Java, JavaScript, PHP, Oracle, MySQL, and SQL Server. The curriculum also includes applied analytics using Power BI and Tableau, while specialized courses cover application development, databases, cybersecurity, ERP, and web technologies.

Students can complement their classroom learning through internships, micro-internships, virtual job simulations, Career Treks, recruiting events, and other hands-on opportunities offered through Business School Career Services. BAIS students have also participated in Career Trek visits to companies such as Medtronic, gaining exposure to business operations and professional networks.

Key practical opportunities include:

Power BI and Tableau: BAIS 317 uses modern analytics platforms to help students design and implement information-presentation solutions similar to those used in real-world organizations.
Programming and application development: Students can develop business applications through courses such as BAIS 320, BAIS 330, BAIS 340, and BAIS 419.
Database and data analytics: BAIS 408 and BAIS 409 provide opportunities to develop database-management and data-analytics capabilities.
Enterprise technology: BAIS 350 and BAIS 370 introduce students to enterprise technology management and SAP-based ERP systems.
Cybersecurity: BAIS 360 focuses on cybersecurity and information assurance, giving students exposure to an important area of modern information systems.
Internships and micro-internships: Business School Career Services connects students with internships, micro-internships, virtual job simulations, volunteering, and leadership opportunities.
Career Treks: Business students can visit organisations and interact with professionals; BAIS students have participated in company visits including Medtronic.
Career technology and recruiting resources: Students have access to Handshake, College Central Network, recruiting events, résumé and cover-letter support, interview preparation, and tailored job-search strategies.

Progression & Future Opportunities

Graduates of the BAIS program can combine business knowledge with technical capabilities for careers involving data, information systems, software applications, databases, and technology strategy. The University specifically identifies roles including business application developer, database administrator, IT development project leader, network administrator, systems analyst, technical support specialist, web developer, IT project manager, data analyst, business analyst, cybersecurity analyst, IT consultant, and other technology-focused positions.

Typical job roles include Business Application Developer, Data Analyst, Business Analyst, Systems Analyst.

Students can build their transition into employment through the following opportunities:

Career Services: The School of Business Administration provides internship and hands-on-learning connections, résumé and cover-letter assistance, interview preparation, job postings, recruiting events, and tailored job-search strategies.
Employment outcomes: The BAIS program reports 83% of graduates employed upon graduation. The School of Business Administration reports 85% employed after graduation and 15% continuing to graduate school across its programs.
Industry exposure: Career Treks provide opportunities to meet professionals and explore companies and career paths; recent BAIS participants visited Medtronic in Memphis.
Employer connections: The Business School maintains job and internship opportunities with corporations, firms, and startups and provides recruiting events and employer connections for students.
Professional accreditation: The School of Business Administration's AACSB accreditation provides an internationally recognised quality framework covering faculty, resources, learning goals, and continuous improvement.
Alumni and industry network: Ole Miss notes that BAIS alumni work at organisations including FedEx, Microsoft, and Yahoo!, giving students examples of the range of technology-oriented career environments available to graduates.

Further Academic Progression: Graduates can continue into postgraduate business and technology-related study. The University of Mississippi School of Business Administration offers graduate programs including the M.B.A. and a Ph.D. in Business Administration, with the Ph.D. offering an emphasis in management information systems among its areas of study.