Bachelor of Business Administration — Analytics and Business Intelligence

4 Years On Campus Bachelors Program

University of Missouri Kansas City

Program Overview

The Bachelor of Business Administration (BBA) in Business Administration – Analytics and Business Intelligence at the Henry W. Bloch School of Management prepares students to turn complex data into meaningful business insights that support strategic decision-making. Combining business fundamentals with data analysis, customer analytics, project management and business intelligence, the program is ideal for students interested in data-driven business careers, consulting, technology and organizational leadership.

Curriculum Structure

The program requires 120 credit hours and typically takes four years to complete. Students develop business knowledge while building specialized analytical skills through courses such as Human Resource Analytics, Customer Data Analytics and Project Management.

Year 1 – Building Business Foundations

Students begin developing an understanding of business operations, management principles and the economic environment. They establish foundational skills in communication, quantitative reasoning and business decision-making, preparing for more specialized analytics coursework.

Year 2 – Developing Analytical and Business Skills

Students progress into business subjects that strengthen their understanding of organizational functions and data-supported decisions. Courses such as Customer Data Analytics introduce contemporary tools and techniques for analyzing customer information, helping students understand how businesses use data to improve products, services and customer relationships.

Year 3 – Applying Analytics to Business Functions

Students develop specialized knowledge through Human Resource Analytics, exploring analytical methods used in staffing, compensation, benefits, performance management and employee-related decisions. They also strengthen their project planning and problem-solving abilities while learning how data can improve organizational efficiency.

Year 4 – Strategic Decision-Making and Professional Readiness

Students advance their understanding of project management, business intelligence and applied analytics, learning to evaluate business challenges through data-driven approaches. They integrate their business knowledge and analytical skills to prepare for professional roles involving business intelligence, management and strategic decision-making.

Focus Areas

Business analytics, business intelligence, customer data analytics, human resource analytics, data-driven decision-making, project management, business strategy, data interpretation, organizational management, business process improvement.

Learning Outcomes

Students develop the ability to analyze business information, interpret customer data, apply analytical methods to human resource decisions, manage projects and use data to support strategic planning. They strengthen critical thinking, business communication, problem-solving, leadership and decision-making skills.

Professional Alignment (Accreditation)

The Henry W. Bloch School of Management is part of UMKC's business education offering. A specific program-level accreditation statement for this specialization was not independently verified.

Reputation (Employability Rankings)

UMKC reports a median annual salary of $119,406 for Business Intelligence Analysts, based on Lightcast.io occupational data.
Students benefit from career fairs, employer site visits and networking opportunities in Kansas City.
The Bloch Career Center connects students with talent acquisition professionals and employers.
Students can build professional networks with organizations such as H&R Block, Hallmark, American Century and Russell Stover.

Experiential Learning (Research, Projects, Internships etc.)

At UMKC, Business Analytics and Intelligence students benefit from experiential learning opportunities developed by industry executives and faculty at the Henry W. Bloch School of Management. The program emphasizes applying analytical knowledge to business challenges, helping students understand how organizations use data to improve performance, manage resources and make strategic decisions. Located in Kansas City, UMKC also provides access to employer networking, career fairs, professional site visits and industry connections.

Students can benefit from the following program-specific opportunities:

Customer Data Analytics: Students use contemporary analytical tools and techniques to examine customer data and support business decision-making.
Human Resource Analytics: Students explore analytical methods for staffing, compensation, benefits, performance management, employee safety and organizational decisions.
Project Management: Students learn project planning and control through network models, risk analysis, scheduling, resource allocation and project evaluation.
Industry Networking: Students connect with business professionals through career fairs, employer site visits and networking events.
Employer Connections: Kansas City's business environment provides opportunities to connect with organizations such as H&R Block, Hallmark, American Century, Russell Stover and Beauty Brands.
Bloch Career Center: Students receive career support and access to employer connections through the school's dedicated career center.
Experiential Business Education: The curriculum incorporates learning opportunities developed by industry executives and faculty to strengthen technical knowledge, entrepreneurial thinking and leadership.
Professional Development: Students can develop their communication, analytical reasoning, teamwork and business decision-making skills through their coursework and career activities.

Progression & Future Opportunities

Graduates of the Business Administration – Analytics and Business Intelligence program can pursue opportunities in business analysis, data interpretation, management and organizational decision-making. Their combination of business knowledge and analytical skills prepares them to support organizations in understanding customer behavior, improving operations and making data-informed strategic decisions.

Career Opportunities

Business Intelligence Analyst, Business Analyst, Data Analyst, Human Resource Manager.

Graduate Employability and Career Development

Career Services: The Bloch Career Center provides dedicated career support and works with talent acquisition professionals to connect students with employer recruitment needs.
Employment Opportunities: Students can access career fairs, professional networking events and employer site visits throughout Kansas City.
Salary Information: UMKC reports a median annual salary of $119,406 for Business Intelligence Analysts, based on Lightcast.io occupational data. This is an occupation-level figure, not a guaranteed graduate starting salary.
Industry Connections: Students can network with organizations such as H&R Block, Hallmark, American Century, Russell Stover and Beauty Brands.
Practical Learning: Human Resource Analytics, Customer Data Analytics and Project Management provide opportunities to apply business concepts to organizational challenges.
Professional Development: The program emphasizes technical knowledge, entrepreneurial thinking and leadership skills that support long-term career development.
Accreditation Value: The university's business school affiliation and academic credentials can be considered alongside professional experience and further qualifications when pursuing career advancement.
Graduation Outcomes: The program prepares students for opportunities in business intelligence, management and data-driven decision-making. A specific program-level graduate employment rate was not verified.

Further Academic Progression: After completing the BBA, graduates may pursue postgraduate education such as a Master of Business Administration (MBA), Master of Science in Business Analytics, or graduate study in data science, management information systems, project management or related business disciplines, subject to admission requirements. UMKC also offers an MBA in Business Analytics, providing a relevant pathway for graduates who wish to advance their analytical, strategic and managerial expertise.