BA Business Analytics

Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students that graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas, including finance, marketing and supply chain management. They will also understand the ethical issues surrounding the design, development, and use of these technologies. Students that graduate from this major would be good candidates for data modeling positions in both large companies such as Amazon, Google, Walmart, Uber, etc., as well as small businesses, government agencies, startups and consulting companies.