Business Analytics Degree - BSBA

4 Years On Campus Bachelors Program

University of the Pacific

Program Overview

The Business Analytics concentration at the University of the Pacific’s Eberhardt School of Business prepares students to turn complex data into meaningful business decisions through a combination of analytical methods, technology, and business knowledge. Students develop skills in data management, statistical analysis, and advanced analytics tools while applying their learning to real-world business challenges, with opportunities to focus on areas such as finance, marketing, accounting, or management.

Curriculum Structure

Year 1 – Building Business and Quantitative Foundations

Students begin by developing essential skills in mathematics, communication, economics, and computer applications. Courses such as MATH 037 – Introduction to Statistics and Probability, COMP 025 – Computers and Information Processing, and ECON 053 – Introductory Microeconomics help students understand numerical information, technology, and the economic forces that shape business decisions.

Year 2 – Understanding Business Functions and Analytical Thinking

Students expand their knowledge of how organizations operate, including accounting, marketing, information systems, and management. Through subjects such as BUSI 031 – Principles of Financial Accounting, BUSI 100 – Management Information Systems, and BUSI 107 – Marketing Management, they learn how businesses organize information, evaluate performance, and make strategic decisions.

Year 3 – Developing Specialized Analytics Skills

As students progress into the Business Analytics major, they explore database systems, programming, and advanced analytical methods. Courses including BUSI 137 – Database Management Systems, COMP 061 – Introduction to Programming for Data Science, and BUSI 146 – Advanced Business Analytics build the technical foundation needed to manage datasets, analyze patterns, and support evidence-based business decisions.

Year 4 – Applying Analytics to Real Business Challenges

In the final stage, students bring their technical and business knowledge together through applied analysis and project work. BUSI 150 – Business Analytics Project allows students to develop practical problem-solving skills, while an international concentration course broadens their understanding of business across global markets.

Focus Areas

Business data management, statistical analysis, database systems, programming for data science, advanced business analytics, business intelligence, data-driven decision-making, accounting analytics, finance analytics, marketing analytics, management analytics, international business.

Learning Outcomes

Graduates develop the ability to collect, organize, interpret, and analyze business data; apply quantitative methods and analytical tools to business problems; evaluate business information to support strategic decisions; communicate findings effectively; collaborate with teams; and recognize ethical and cross-cultural considerations in business decision-making.

Professional Alignment (Accreditation)

The Eberhardt School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International. This accreditation reflects the school’s commitment to business education standards and continuous review.

Reputation (Employability Rankings)

Pacific’s Eberhardt School of Business reports a No. 8 national and No. 1 Western ranking among business universities with enrollment of 7,000 or fewer, according to Poets & Quants. The university also highlights its career-focused learning environment, faculty engagement with industry, and access to internship opportunities across the Central Valley, San Francisco Bay Area, and Silicon Valley.

Experiential Learning (Research, Projects, Internships etc.)

At Pacific, Business Analytics students develop practical skills by working with real-world data and business problems rather than focusing only on theoretical concepts. The program combines applied coursework, industry-connected assignments, required internships, and opportunities to work with business organizations, helping students build analytical confidence and professional connections. Students can also use the Business Analytics laboratory to explore data and develop solutions for organizational challenges.

Students can gain practical experience through:

Business Analytics Laboratory: Apply analytical methods and work through hands-on business problems in a program-specific analytics learning environment.
Real-World Business Projects: Work with real-world projects and industry data to develop solutions to business challenges.
Required Internships: Gain professional experience through internship opportunities supported by the Eberhardt Career Management Center.
Industry-Based Class Assignments: Participate in immersive assignments involving business organizations and practical business challenges.
Business Analytics Study Abroad: Explore business analytics in an international learning environment.
Career and Industry Networking: Attend events, visit companies, and connect with alumni to develop professional relationships.
Business Analytics Project (BUSI 150): Complete a major-focused project that applies analytical knowledge to business problems.
Data and Computer Applications: Develop experience using computer applications, databases, spreadsheets, and analytical tools through the curriculum.

Progression & Future Opportunities

Graduates of Pacific’s Business Analytics program can pursue opportunities in data-driven business functions, including business analysis, data management, financial analysis, marketing analytics, and management decision support. By combining business knowledge with analytical and technical skills, students can prepare for roles that involve interpreting information, identifying trends, and helping organizations make informed decisions.

Potential career paths include:

Business Analyst
Business Intelligence Analyst
Data Analyst
Business Analytics Consultant

Students can prepare for career development through the following opportunities:

Career Management Support: The Eberhardt Career Management Center helps students compete for credit-bearing internships with organizations across the Central Valley, San Francisco Bay Area, and Silicon Valley.
Industry Exposure: Internships, business assignments, company visits, and alumni networking help students develop professional experience and industry connections.
Career Preparation: BUSI 110 – Career and Development Seminar covers career assessment, resume preparation, interviewing, job-search resources, and career planning.
Employment and Salary Information: The university’s Business Analytics program page does not provide a specific graduate employment rate or salary figure for this undergraduate concentration. Therefore, no program-specific outcome or salary figure is stated here.
Accreditation Value: AACSB accreditation of the Eberhardt School of Business provides an externally reviewed quality framework for its business education.
Graduation Outcomes: Students complete a minimum of 128 units and must meet the university’s cumulative and school/program GPA requirements to earn the BSBA.

Further Academic Progression: Graduates may continue into postgraduate study in business analytics, data analytics, information systems, business administration, finance, or related fields, subject to the admission requirements of the chosen program. Pacific also offers a BSBA Business Analytics/MSBA pathway, allowing eligible undergraduate students to complete selected graduate courses during their junior and senior years and, after admission to the MSBA, potentially finish the master’s degree in one additional semester.