Bachelor of Business Administration (BBA) to Master of Science in Business Analytics (MS)

5 Years On Campus Bachelors Program

Wichita State University

Program Overview

The accelerated Bachelor of Business Administration (BBA) to Master of Science (MS) in Business Analytics at Wichita State University is designed for students who want to combine business knowledge with advanced data-driven decision-making skills while progressing toward both degrees through one coordinated pathway. Students build their undergraduate business foundation and can begin graduate-level analytics study before completing the BBA, gaining expertise in areas such as Python programming, data mining, machine learning, data visualization, forecasting and advanced AI techniques.

Curriculum Structure

Year 1: Students begin by building the business foundation required for the BBA while developing the analytical and quantitative thinking needed for business decision-making. The pathway connects undergraduate business study with the more advanced analytics training that follows, preparing students to work confidently with business data and analytical models.

Year 2: Students continue their BBA requirements while developing stronger business and analytical knowledge. Business analytics study emphasizes using data to understand past performance, predict future outcomes and support strategic decisions, creating a foundation for advanced study in analytics.

Year 3: As students progress through the accelerated pathway, they can begin taking approved graduate-level courses before completing their bachelor's degree. Courses such as Python Programming for Business, Introduction to Business Analytics and Introduction to Data Mining and Machine Learning develop practical skills in programming, data preparation, analytical modelling and machine learning.

Year 4: Students move further into advanced business analytics while completing their BBA and preparing for the MS degree. Graduate-level options include Data Visualization, Prescriptive Analytics with Python, Business Analytics with Advanced AI Techniques and Quantitative Analysis of Business Conditions and Forecasting, allowing students to apply advanced analytics to real business problems. Up to 9 graduate credit hours may be applied toward both degrees, helping students accelerate their path to the master's qualification.

Graduate Stage: The MS in Business Analytics provides two directions: a Management Track, focused on leading analytics initiatives, and a Data Science Track, focused on advanced data analytics tools and techniques. Depending on the selected track, students can study subjects including Advanced Machine Learning and Deep Learning, Introduction to Mathematical Data Analysis, Perspectives on Data Science and Business Analytics with Advanced AI Techniques.

Focus Areas

Business analytics, data-driven decision making, Python programming, data mining, machine learning, data visualization, predictive analytics, prescriptive analytics, artificial intelligence, forecasting, data science, analytics management

Learning Outcomes

Students develop the ability to use statistical and mathematical models and analytical software, work with and visualize business data, build predictive and prescriptive models, apply Python and machine-learning techniques, evaluate business conditions and forecasts, and develop analytics solutions that address real business problems and communicate findings to stakeholders.

Professional Alignment (Accreditation)

The program is offered through Wichita State University's W. Frank Barton School of Business, which holds AACSB International accreditation for business and accounting. The Barton School states that it is among the top 1% of business schools worldwide based on its double AACSB accreditation.

Reputation (Employability Rankings)

Wichita State emphasizes applied learning across its degree programs, with every degree offering a guaranteed applied learning or research experience designed to build workforce-ready skills. For the Class of 2024, Wichita State's official career outcomes report recorded a 75% positive career outcome rate, including employment, continuing education, volunteering and military service, with an average salary of $56,928. These figures are university-wide rather than specific to Business Analytics.

Experiential Learning (Research, Projects, Internships etc.)

At Wichita State University, the Bachelor of Business Administration (BBA) to Master of Science in Business Analytics (MS) offers students a unique opportunity to gain practical skills that are essential in today’s data-driven business environment. The program emphasizes experiential learning, allowing students to engage in real-world projects, collaborate with peers, and utilize cutting-edge technology. With access to state-of-the-art facilities and tools, students are well-prepared to tackle complex business challenges.

Here are some key aspects of the experiential learning opportunities available in the Business Analytics program:

- Data Analytics Lab: Equipped with advanced software tools like Tableau, R, and Python, students can analyze large datasets and develop actionable insights.
- Group Projects: Collaborative projects with local businesses provide hands-on experience in solving real business problems, enhancing teamwork and communication skills.
- Internships: The program encourages internships with industry partners, allowing students to apply their knowledge in professional settings and build valuable networks.
- Field Trips: Students have the chance to visit local companies and organizations, gaining insights into how analytics is applied in various industries.
- Research Opportunities: Access to faculty-led research projects enables students to explore innovative analytics techniques and contribute to academic knowledge.
- Libraries and Resources: The university’s libraries offer extensive resources, including databases and journals specific to business analytics, supporting students’ research and learning.
- Institute for Business Analytics: This dedicated institute provides additional resources, workshops, and networking opportunities with industry professionals.

These experiential learning components not only enhance your academic experience but also prepare you for a successful career in business analytics. If you’re ready to take the next step in your education, consider applying to Wichita State University’s Bachelor of Business Administration in Business Analytics program.

Progression & Future Opportunities

Pursuing a Bachelor of Business Administration (BBA) to Master of Science in Business Analytics (MS) at Wichita State University opens the door to a wealth of career opportunities. Graduates are well-prepared for roles such as Data Analyst, Business Intelligence Analyst, and Operations Research Analyst, among others. With the growing demand for data-driven decision-making in various industries, the skills you acquire will be invaluable in today’s job market.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Wichita State offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: The university boasts a strong employment rate for graduates, with many securing positions shortly after graduation. According to recent data, graduates in Business Analytics can expect starting salaries averaging around $65,000, with potential for growth as experience increases.
- University–Industry Partnerships: Wichita State has established partnerships with local and national companies, providing students with internship opportunities and real-world projects that enhance learning and employability.
- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market and meets high educational standards.
- Graduation Outcomes: A significant percentage of graduates from the Business Analytics program find employment in their field within six months of graduation, reflecting the program's effectiveness in preparing students for the workforce.

Further Academic Progression: After completing your Bachelor’s degree, you have the option to seamlessly transition into a Master’s program in Business Analytics or a related field at Wichita State. This pathway not only deepens your expertise but also enhances your career prospects, allowing you to specialize further and potentially increase your earning potential. The university’s commitment to lifelong learning means you’ll have access to resources and support as you continue your academic journey.

Choosing Wichita State for your Business Analytics degree is a step toward a successful and fulfilling career. Let’s get started on your application today!