B.S.B.A. Business Management

Ashland University’s Business Management program prepares students to lead teams, manage resources, and make informed business decisions across different industries. Through a combination of business fundamentals, organizational leadership, human resource management, and practical work experience, students develop the skills to pursue management careers or continue into graduate studies.

Curriculum Structure

First Year

Students begin by building a strong foundation in business principles, communication, technology, and economics. Courses such as Introduction to Management, Information Technology, and Microeconomics introduce students to organizational decision-making, business systems, and how markets operate.

Second Year

The second year develops students’ understanding of financial operations, marketing, and organizational structure. Through Financial Accounting, Principles of Marketing, Organizational Theory & Design, and Organizational Behavior, students learn how businesses manage finances, connect with customers, structure teams, and support employee performance.

Third Year

Students move into practical management areas, learning how organizations coordinate people, finances, and daily operations. Financial Management, Operations Management, Human Resource Management, and Training & Development help students build skills in resource planning, employee development, business communication, and workplace leadership. The curriculum also includes an internship or approved work experience.

Fourth Year

The final year focuses on applying business knowledge to professional situations and preparing for career opportunities. Students complete Business Law I, Senior Seminar, and Senior Assessment, along with major electives and minor requirements, allowing them to strengthen their interests and demonstrate their readiness for business responsibilities.

Focus Areas

Business management, organizational leadership, human resource management, employee training and development, operations management, financial management, organizational behavior, business communication, strategic decision-making, resource management

Learning Outcomes

Develop effective leadership and teamwork skills, manage organizational resources, understand business operations, apply human resource management principles, support employee recruitment and development, communicate business ideas clearly, solve organizational problems, make ethical business decisions, build professional portfolios, prepare for management careers

Professional Alignment (Accreditation)

Ashland University’s Dauch College of Business and Economics offers the Business Management B.S.B.A. program. The university identifies its business programs as accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Reputation (Employability & Career Preparation)

Ashland emphasizes practical preparation through small classes, faculty with professional business experience, student organizations, and required internship or work experience for B.S.B.A. students. Its business internship program lists employers including The J.M. Smucker Company, Fastenal, Rea Business Advisors, Northwestern Mutual, and Lippert Enterprises.