Management, B.B.A.

4 Years On Campus Bachelors Program

Texas Wesleyan University

Program Overview

The Bachelor of Business Administration in Management at Texas Wesleyan University prepares students to lead teams, make strategic decisions, and manage people and organizational resources in a changing business environment. Students develop practical leadership, communication, and problem-solving skills through subjects such as Human Resource Management, Organizational Behavior, Negotiation and Conflict Resolution, Sales Management, and Leadership.

Curriculum Structure

Note: The university provides a sample four-year in-person degree plan and online pathways. The following is a descriptive overview of the learning progression, not a verified official year-by-year course sequence.

Year 1: Students build a foundation in business and general education, developing communication, analytical, and quantitative skills. Introductory subjects such as Introduction to Business and Principles of Economics help students understand how organizations operate and how economic conditions influence business decisions.

Year 2: Students begin developing a stronger understanding of management principles, business operations, and organizational structure. Management Theory and Practice introduces the fundamentals of managing people and resources, while Principles of Marketing and business-related coursework build knowledge of customers, markets, and organizational functions.

Year 3: Students explore people management and organizational effectiveness through Human Resource Management and Organizational Behavior. They also study areas such as Sales Management and International Management, developing an understanding of employee relations, leadership approaches, and business operations across different markets.

Year 4: Students strengthen their leadership and decision-making abilities through Negotiation and Conflict Resolution, Leadership, and advanced business electives. These subjects help students prepare for management responsibilities, strategic planning, and professional challenges in different organizational settings.

Focus Areas

Management theory, human resource management, organizational behavior, leadership, sales management, international management, negotiation, conflict resolution, strategic decision-making

Learning Outcomes

Develop leadership and communication skills, understand organizational behavior, manage people and teams, apply management principles to business challenges, support strategic decision-making, resolve workplace conflicts, understand human resource practices

Professional Alignment (Accreditation)

Texas Wesleyan’s School of Business Administration holds AACSB accreditation. This is school-level accreditation and is not a separate program-specific accreditation for the Management B.B.A.

Reputation (Employability Rankings)

Texas Wesleyan highlights the Management B.B.A. as preparation for leadership and management careers, with practical projects and case studies involving industry organizations. The university does not provide a specific Management B.B.A. employment rate or salary outcome on the official program page.

Experiential Learning (Research, Projects, Internships etc.)

At Texas Wesleyan, Management students connect classroom concepts with practical business situations through projects, case studies, internships, and career development opportunities. The program emphasizes applying management knowledge to leadership, workforce planning, organizational decisions, and workplace challenges. Students can also access career support and employer opportunities through the university’s Career Services resources.

Students can develop practical skills through the following opportunities:

Industry Projects and Case Studies: Work with real-world business scenarios and industry-related projects to apply management concepts and strengthen decision-making skills.
Internships: Pursue off-campus learning experiences, including for-credit internships arranged in consultation with a faculty advisor.
Career Services: Receive support with resume and cover-letter preparation, mock interviews, career counseling, and job-search strategies.
Handshake: Explore job and internship listings, employer information, career events, and interview opportunities.
Entrepreneurship Club: Build connections and gain experience through student involvement and entrepreneurship-related activities.
Online Management Certifications: Eligible online students can pursue Project+ Certification through Project Life Cycle Management, Professional Scrum Master (PSM I) through Agile Project Management, and Lean Six Sigma Green Belt through Quality Management.

Progression & Future Opportunities

The Management B.B.A. prepares graduates for professional opportunities involving team leadership, business operations, human resources, consulting, and organizational decision-making. Its combination of business knowledge and leadership development can support career paths across private companies, public organizations, nonprofit institutions, and entrepreneurial ventures.

Potential Career Roles: Operations Manager, Management Analyst, Management Consultant, Human Resources Manager

Students can prepare for their professional development through the following opportunities:

Career Services: Provides career counseling, resume and cover-letter reviews, mock interviews, job-search coaching, and internship guidance.
Internship Support: Students can consult faculty advisors about for-credit internship requirements and use Handshake to search for opportunities.
Employer Connections: Career Services supports employer engagement through job postings, career fairs, recruitment activities, and interviews.
Industry Experience: Practical projects and case studies help students apply management concepts to business situations.
Accreditation: The School of Business Administration holds AACSB accreditation, providing school-level recognition of its business education.
Employment Statistics and Salary: The university’s official Management program page does not provide a program-specific graduate employment rate or salary figure.
Graduate Outcomes: The university reports that Management students pursue professional careers in management and further study at graduate schools.

Further Academic Progression: Graduates may continue into an MBA or a relevant master’s degree in management or business. Texas Wesleyan offers a B.B.A.-to-MBA pathway, including options to complete both degrees in a streamlined timeframe, with MBA concentrations such as Business Administration, Data Analytics, Digital Marketing, Supply Chain Management, and Healthcare Administration.