General Business, B.B.A.

4 Years On Campus Bachelors Program

Texas Wesleyan University

Program Overview

The Bachelor of Business Administration in General Business at Texas Wesleyan University offers a broad foundation in business, helping students develop knowledge across finance, marketing, management, and organizational behavior. It is suitable for students who want flexibility in their career direction while building practical business knowledge through subjects such as Money and Banking, Investments, Consumer Behavior, Sales Management, and Leadership.

Curriculum Structure

Note: The official university degree plan provides traditional and online pathways. The year-by-year outline below is a descriptive overview, not a verified official semester-by-semester sequence.

Year 1: Students establish their academic foundation through general education and introductory business learning. This stage supports the development of communication, analytical thinking, and quantitative skills needed for later business coursework.

Year 2: Students broaden their understanding of how organizations operate, with learning areas that include economics, business statistics, and core business concepts. These subjects help students interpret business information and understand how economic conditions influence organizational decisions.

Year 3: Students explore business functions in greater depth through subjects such as Money and Banking, Investments, Consumer Behavior, and Organizational Behavior. These areas introduce financial decision-making, customer preferences, and the way people and teams work within organizations.

Year 4: Students develop a more focused understanding of business through advanced electives and subjects such as Sales Management and Leadership. The degree plan is intended to be completed with academic advising, allowing students to coordinate their remaining requirements with their interests and goals.

Focus Areas

General business, finance, marketing, management, organizational behavior, entrepreneurship, sales, leadership

Learning Outcomes

Understand core business functions, interpret financial and market information, recognize organizational behavior, apply business concepts to management and sales, develop leadership and decision-making skills

Professional Alignment (Accreditation)

The university identifies its School of Business Administration as AACSB-accredited. This is school-level accreditation and should not be represented as a separate accreditation specifically awarded to the General Business degree.

Reputation (Employability Rankings)

Texas Wesleyan describes General Business as its most popular major and highlights the degree’s flexibility and career versatility. The university’s program page does not provide a program-specific employment rate or salary figure.

Experiential Learning (Research, Projects, Internships etc.)

At Texas Wesleyan, General Business students can complement classroom learning with internship opportunities, career preparation, and practical work experience. The university’s Career Services team helps students explore internships, connect with employers, prepare for interviews, and develop professional skills. Students can also use Handshake to search for opportunities and arrange career counseling.

Students can gain practical experience through the following opportunities:

Internships: Students may pursue off-campus internships, including for-credit opportunities coordinated with faculty advisors.
Handshake: Access job postings, internship opportunities, employer listings, career events, and interview scheduling.
Career Counseling: Receive support with career planning, resume and cover-letter preparation, mock interviews, and job-search coaching.
Student Employment Program: Gain workplace experience through eligible on-campus employment, developing responsibility, professional etiquette, and job skills.
Employer Engagement: Career Services facilitates employer job postings, career fairs, on-campus recruitment, presentations, and interviews.

Progression & Future Opportunities

A B.B.A. in General Business provides a foundation for entering a range of business fields, including management, marketing, finance, entrepreneurship, and human resources. Graduates can pursue professional roles or continue their education through graduate-level business study.

Potential Career Roles: Business Manager, Operations Manager, Marketing Coordinator, Human Resources Specialist

Students can prepare for their next steps through the following university resources and pathways:

Career Services: Provides career counseling, resume and cover-letter reviews, mock interviews, job-search coaching, and internship guidance.
Employment and Internship Support: Handshake offers job listings, internship opportunities, employer information, career-event registration, and interview scheduling.
Employer Connections: Career Services supports employer recruitment through job postings, career fairs, on-campus recruiting, and interviews.
Accreditation: The School of Business Administration holds AACSB accreditation, providing school-level accreditation recognition for its business education.
Employment Statistics and Salary: No specific General Business graduate employment rate or salary figure was verified on the official program pages.
Further Study: The university promotes a pathway from the B.B.A. in General Business into its online MBA, with concentrations including Business Administration, Data Analytics, Digital Marketing, and Supply Chain Management. It also describes a five-year B.B.A.-to-MBA pathway.

Further Academic Progression: Graduates may pursue an MBA or another relevant master’s degree to deepen their knowledge in business administration, analytics, marketing, supply chain management, or related fields. Texas Wesleyan also offers a university-promoted B.B.A.-to-MBA pathway for students interested in continuing directly into graduate business study.