BS BRAND MANAGEMENT

4 Years On Campus Bachelors Program

Siena College

Program Overview

Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to communicate the value of your brand over time. You will be well-prepared for jobs like product manager, brand manager, brand representative/ambassador, and account coordinator/manager.

Program Key Stats

$39925 (Annual Fees)



Eligibility Criteria

2.8
33
80

1155
5.5

Additional Information & Requirements

Career Options

  • Brand Manager
  • Business Analysts
  • Marketing head
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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