1. Appalachian State University
  2. Program
  3. Bachelors
  4. BSBA Marketing General Marketing

BSBA Marketing General Marketing

4 Years On Campus Bachelors Program

Appalachian State University

Program Overview

Marketing is about the media, creativity, brands and thinking globally. Marketing is also about teamwork. In this degree program, you will examine topics such as product management, marketing research, promotions, elements of sound price decisions, product distribution, the underlying determinants of buyer behavior, and the social and ethical considerations of marketing decisions.

Program Key Stats

$22236 (Annual cost)



68 %

Eligibility Criteria

3
39
90

1210
6.5
79

Additional Information & Requirements

Complete online application, Official high school/secondary school transcripts and academic records verifying successful completion of secondary education, Official college transcripts, Official test scores minimum TOEFL score is 75 on the IBT with at least 16 on each individual section but preference is given to students with 85 and higher, minimum IELTS score is 5.5 on the IELTS, but preference is given to students with 6.0 and higher, SAT Reading and math without the writing, ACT Composite, copy of visa, a copy of passport, and a financial statement

Career Options

  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Comparison Shopper
  • Consumer Affairs Specialist

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