Bachelor of Science (BS) in Business and Marketing Education

4 Years On Campus Bachelors Program

Auburn University

Program Overview

The Bachelor of Science (BS) in Business and Marketing Education at Auburn University is designed for students who are passionate about teaching and want to make a significant impact in the field of business education. This program combines a solid foundation in business principles with essential teaching methodologies, preparing graduates for a rewarding career in education and beyond.

Curriculum Structure:

In the first year, students will dive into foundational courses such as "Introduction to Business" and "Principles of Marketing," which provide a broad overview of the business landscape and essential marketing concepts. Additionally, courses like "Educational Psychology" will introduce students to the principles of learning and teaching, setting the stage for their future roles as educators.

During the second year, the curriculum becomes more specialized with courses like "Business Communication" and "Marketing Research," where students will develop critical skills in effective communication and data analysis. This year also includes "Instructional Technology," equipping students with the tools to integrate technology into their teaching practices.

In the third year, students will engage in advanced coursework such as "Consumer Behavior" and "Curriculum Development," allowing them to understand the psychological aspects of marketing and how to design effective educational programs. This year also emphasizes practical experience through "Teaching Methods in Business Education," where students learn pedagogical strategies tailored to business subjects.

In the final year, students will focus on "Strategic Marketing" and "Assessment and Evaluation," honing their ability to develop marketing strategies and assess student learning outcomes. The capstone experience, "Student Teaching in Business Education," provides invaluable hands-on experience in a real classroom setting, preparing graduates for their future careers.

Focus Areas: Business Education, Marketing Strategies, Instructional Technology

Learning Outcomes: Effective Communication, Curriculum Development, Strategic Marketing Skills

Professional Alignment (Accreditation): The program is accredited by the Council for the Accreditation of Educator Preparation (CAEP), ensuring that it meets high standards of quality in teacher education.

Reputation (Employability Rankings): Auburn University consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Auburn University, the Bachelor of Science (BS) in Business and Marketing Education program is designed to equip students with practical skills that are essential for success in the dynamic field of marketing. Through a blend of classroom instruction and hands-on experiences, students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that enhance their learning journey. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in practical settings, which is crucial for building confidence and competence in their future careers.

Here are some key components of experiential learning in the BS Business/Marketing Education program at Auburn:

- Internships: Students have the opportunity to participate in internships with local businesses and organizations, providing invaluable experience and networking opportunities.
- Group Projects: Collaborative projects are a staple of the curriculum, encouraging teamwork and the application of marketing strategies in real-world scenarios.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite, Google Analytics, and various social media management tools, preparing them for the digital marketing landscape.
- Field Trips: The program includes field trips to local businesses and marketing agencies, allowing students to observe and learn from professionals in the field.
- Research Laboratories: Access to dedicated research labs enables students to conduct marketing research and analyze data, enhancing their analytical skills.
- Libraries and Resources: Auburn’s extensive library system provides access to a wealth of marketing literature, databases, and resources that support student research and learning.
- Auburn University’s Marketing Institute: This institute offers workshops, seminars, and networking events that connect students with industry leaders and enhance their professional development.

Progression & Future Opportunities

Auburn University's Bachelor of Science (BS) in Business and Marketing Education equips students with the skills and knowledge needed to thrive in a dynamic job market. Graduates often find themselves in exciting roles such as Marketing Manager, Brand Strategist, and Digital Marketing Specialist. The program not only prepares you for immediate employment but also lays a strong foundation for long-term career success:

- University Services: Auburn offers robust career services, including resume workshops, interview preparation, and networking events with industry professionals. The Career Center also hosts job fairs that connect students directly with potential employers.

- Employment Stats and Salary Figures: According to recent data, graduates from the College of Business have a high employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for marketing graduates is around $55,000, with potential for significant growth as you gain experience.

- University–Industry Partnerships: Auburn has established partnerships with leading companies such as Coca-Cola, Procter & Gamble, and local businesses, providing students with internship opportunities and real-world projects that enhance their learning experience.

- Long-term Accreditation Value: The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide. This accreditation ensures that your degree is recognized and valued by employers.

- Graduation Outcomes: Graduates of the program have gone on to work for top firms and have successfully launched their own businesses, demonstrating the versatility and applicability of the skills learned.

Further Academic Progression: After completing the Bachelor of Science (BS) in Business and Marketing Education, you can choose to further your studies by pursuing a Master’s degree in Marketing, Business Administration, or even Education. Auburn also offers specialized certificates and online programs that allow you to enhance your expertise in areas like digital marketing or data analytics, keeping you competitive in the ever-evolving job market.