BA Marketing Management

4 Years On Campus Bachelors Program

Baruch College

Program Overview

More than any other business discipline, marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value.

Program Key Stats

$18600 (Annual Fees)



50 %

Eligibility Criteria

2.8
33
80

1305
6.5
80

Additional Information & Requirements

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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