BS Marketing

The marketing program at Caldwell University covers a broad spectrum of marketing principles, including consumer behavior, digital marketing, advertising, market research, and strategic marketing. With smaller class sizes, students can receive more personalized attention from professors, which can enhance learning and provide more opportunities for engagement.  The marketing faculty at Caldwell University are experienced professionals who bring real-world knowledge and expertise to the classroom. Their practical insights provide students with valuable perspectives on the marketing field. Caldwell University offers various internship and job placement opportunities, helping students gain hands-on experience in the marketing industry before they graduate. This experience is vital for standing out in a competitive job market.

Caldwell University has a close-knit academic community, where students can build relationships with peers, faculty, and alumni. Our connections with local businesses and organizations also provide valuable networking opportunities for students pursuing careers in marketing in one of the world’s most influential business and marketing centers. Our program focuses on the ethical aspects of marketing and encourages students to consider the societal impact of their marketing decisions, helping them develop a responsible and ethical approach to the field.