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In addition to the core curriculum, students majoring in marketing complete 12 credits in the discipline. These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.
The Secondary School Report form High school transcript Personal StatementCounselor letter of recommendationThe Midyear School Report form US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Business-related applicants are assessed on academic performance, quantitative preparation, communication, initiative and evidence of engagement with organisations or economic issues. Mathematics is particularly important for Finance, Economics, Business Analytics and other quantitative programs. Entrepreneurship, business competitions, investment or economics clubs, internships, case studies, market research and community projects may strengthen the profile.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.Marketing managerSales representativeMarketing specialistSales managerPublic relations specialistAccount managerHuman resources (HR) specialistAssistant store manager
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College of William and Mary
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