1. College of William and Mary
  2. Program
  3. Bachelors
  4. BBA Marketing, Management and Organizational Leadership Concentration

BBA Marketing, Management and Organizational Leadership Concentration

4 Years On Campus Bachelors Program

College of William and Mary

Program Overview

In addition to the core curriculum, students majoring in marketing complete 12 credits in the discipline. These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.

Program Key Stats

$$52 725
$$52 725
$ 75
Aug Intake : RD 5th Jan EA/ED 1st Nov


34 %

Eligibility Criteria

BBB - BBC
2.5 - 3
25 - 28
70 - 80

1400 - 1200
6.5
79

Additional Information & Requirements

Career Options

  • Marketing manager
  • Sales representative
  • Marketing specialist
  • Sales manager
  • Public relations specialist
  • Account manager
  • Human resources (HR) specialist
  • Assistant store manager

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