1. Duquesne University
  2. Program
  3. Bachelors
  4. BA Integrated Marketing Communication

BA Integrated Marketing Communication

4 Years On Campus Bachelors Program

Duquesne University

Program Overview

Integrated Marketing Communication (IMC) is a strategic communication discipline that draws together advertising, public relations, and marketing. Students can develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.

Program Key Stats

$46654 (Annual cost)



74 %

Eligibility Criteria

2.8
37
87

1125
6.5
80

Additional Information & Requirements

Official high school transcripts and college transcripts, Letter of recommendation and Personal Essay, Typical SAT scores: Math (520-610), Critical reading (520-600), Writing (500-600), ACT Composite (23-28)

Career Options

  • Media Brand Advisor
  • Advertising Account Executive
  • Social Media Manager

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